This role is responsible for planning and executing activities to drive retail sales through assigned channels to increase AUM and market share for the assigned region.
Job Context & Major Challenges
Job Context/Job Challenges:
Key Challenges for the role are as follows:
Ensuring top-of-mind recall for BSLAMC schemes from extensive bouquet of products available with distributor base.
Talent acquisition, motivation and retention in a highly competitive market.
Maintaining high rate of activation across all channels.
Key Result Areas
KRA (Accountabilities) (Max 1325 Characters)
Supporting Actions (Max 1325 Characters)
KRA1
Channel Sales Management
Drives sales of different products by regularly engaging with all the distributors for respective channels- IFA, ND, Banking.
Recommends channel specific strategy to Regional Head to contribute to the business plan and outcomes.
Rolls out sales strategy and tracks market share and gross sales to ensure that the region delivers the channel targets
Plans and oversees activities aimed at expanding the distributor base to achieve and exceed AUM and Market Share
KRA2
Channel Activation and Growth
Drives activation and empanelment of IFAs to achieve higher sales volumes
Drives higher loyalty up gradation in the privileged club for IFAs
Engages with NDs to ensure activation of dormant relationships and addition of recent relationships
Partners with Banks to ensure ongoing sales growth ensures positioning of BSLAMC as a preferred and most trusted AMC
Facilitates segmentation within the respective channels to adapt different strategies for catering to various distributors
KRA3
Distributor Engagement
Meets distributors on a regular basis and identifies potential ones to be earmarked for higher business opportunities
Disseminates updates and other product related information to respective channels on time
Drives distributor engagement programs for respective channel
Ensures that publicity material and other literature are provided to distributors on time
KRA4
Business development Support
Works closely with the BD team to provide feedback from the market and follows up on action plans set out by the BD team
Designs and implements various events, contests and promotional activities to ensure visibility within the distributor community from a BD perspective
KRA5
Planning and overseeing activities aimed at expanding the distributor base to achieve business results
- Activation of dormant relationships
- Empanelment of new distributors and initiating business with them
KRA6
Managing and monitoring team members for better productivity
- Facilitating regular training, guidance and development of team members
- Ensuring AMFI Certification of team members
- Monitoring performance of RM’s on monthly basis and take corrective measures if achievement deviates from the required achievements.
KRA7
Providing relevant reports to management
- Furnishing relevant sales reports to Regional & Zonal Head
📌 Channel Manager PSU (Maharashtra)
🏢 Aditya Birla Group
📍 Maharashtra
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