Incumbent drives some elements of and supports the marketing function to achieve or exceed
the organisational and individual brand objectives. Responsible for ideating, designing and rolling
out marketing strategies for the portfolio and implementing them through the marketing team.
Major Accountabilities / Expectations:
- Ideate, develop and drive the marketing strategies for the portfolio and corporate. Work and
analyze results of the business and come up with strategies for product positioning and fulfilling
revenue objectives.
- Ideate and come up with innovative and customer driven marketing campaigns. Support
implementation of the marketing campaigns through the team, per plan. Continuously identify
and improve the product positioning.
- Drive the Life Cycle Management of the relevant products / services in the portfolio
- Support and coordinate the marketing related P.R activities of the organization through
qualified agencies
- Track proportional expenditures and enforcing return of investments of the marketing spends
- Responsible for working with medical and sales team to support the development of creatives
and visuals, product communication and in clinic discussions for the sales team. Work in tandem
with the medical team to create value added inputs for the sales team.
- Facilitate cross functional teamwork
- Monitor and track all marketing activities and their results
- Research current marketing trends and keep tab on the competitors. Customization of the
marketing campaigns / inputs in line with the market trend based on customer insights
- Provide marketing insights to the Business Development team for prospective products /
services at the evaluation stage
- Sales Training
Key Performance Indicators
- Corporate relations building with the selected list of top KOLs and corporate hospitals of India.
- Strict adherence to the compliance norms. Quality of inputs into the launch and post marketing
surveillance. Quality of launch strategies and timelines of implementation of marketing strategies
/ inputs
- Brand profitability. Financial resource utilization Vs budget. Achievement of brand value
objectives, market share and market share growth objectives.
- Adherence to Sayre Values / Behaviors
Job Dimension
Individual contributor role, reporting to Marketing head, and drive marketing strategies, plans,
and brand growth across the portfolio or a few brands, as the case may be.
Ideal Background
- Education- Science / Pharma Graduates. MBA from a reputed organization will be desirable,
however relevant experience and level of exposure will be critical to the position
- Experience –
- Entry-level with 0 to 1-year work experience
- Mid-level with 2 to 4 years’ experience