- Identify, shortlist, and negotiate with relevant influencers.
- Prepare and manage monthly campaign calendar for influencer activities.
- Coordinate campaigns and share base content/guidelines for reel creation.
- Ensure reels are properly created, edited and uploaded with correct product tagging/links.
- Monitor reel performance (views, engagement, clicks, sales impact).
- Maintain influencer database and campaign tracking sheets.
- Prepare performance reports and insights analysis.
- Optimize influencer selection based on ROI and engagement metrics.
- Manage ongoing influencer relationships and campaign timelines.
Requirements:
- 1–2 years experience in influencer or social media marketing. Fresher can also apply.
- Strong negotiation and communication skills.
- Understanding of Instagram & social media trends.
- Basic knowledge of analytics and performance tracking.
- Good Excel/Google Sheets skills.