Job Description :

- Own the overall performance, maintenance, optimization, security, and uptime of the company website to ensure 99.9% availability, excellent user experience, and timely resolution of technical issues.
- Drive website lead generation and conversion optimization through data-driven CRO strategies, continuous improvements, and conversion funnel optimization.
- Create, manage, and optimize campaign-specific landing pages in collaboration with the Marketing and Sales teams to maximize lead conversions.
- Plan, execute, and analyze A/B and multivariate tests to improve landing pages, forms, CTAs, user journeys, and overall website conversion rates.
- Monitor website performance using Google Analytics 4 (GA4), Google Search Console, Microsoft Clarity, and Hotjar, providing actionable insights and recommendations.
- Prepare and present weekly and monthly website performance reports, highlighting KPIs, conversion trends, technical issues, and improvement opportunities.
- Implement technical SEO best practices, including Core Web Vitals optimization, page speed improvements, schema markup, mobile responsiveness, and resolving crawl and indexing issues.
- Collaborate closely with the SEO,



Digital Marketing, Content, Design, Development, and Sales teams to continuously improve website performance and user experience.
- Ensure all website content is accurate, up to date, SEO-friendly, mobile-responsive, and aligned with the company's branding and business objectives.
- Monitor user behavior, identify conversion bottlenecks, reduce bounce rates, improve customer engagement, and enhance the overall customer journey.
- Track and improve website enquiry growth, organic traffic, landing page performance, conversion rates, and other key digital performance metrics.
- Stay updated with the latest CRO, UX/UI, SEO, AI, analytics tools, and web technologies, implementing industry best practices to maintain a competitive digital presence.

Key Performance Indicators (KPIs):

- Website Uptime (99.9%)
- Website Enquiry Growth
- Landing Page Conversion Rate
- Bounce Rate Reduction
- Organic Traffic Growth
- Average Page Load Time
- Number of A/B Tests Conducted
- Core Web Vitals Compliance
- Monthly Website Performance Report Submission

📌 WEBSITE & CRO SPECIALIST (India)
🏢 IRISH EXPERT
📍 India