Key Responsibilities

1. Offline & On-Ground Marketing

- Plan and execute education fairs, university visits, school/college seminars, workshops, and counselling events.
- Coordinate logistics, collaterals, registrations, and on-ground branding for events.
- Support city-level and centre-level marketing initiatives.

2. Brand & Marketing Collaterals

- Manage creation, printing, and distribution of:
- Brochures, flyers, standees, banners, posters
- Student guides, intake calendars, destination brochures

- Ensure brand consistency across all offline materials.
- Maintain inventory of marketing collaterals across centres.

3. University & Partner Marketing

- Coordinate with international university partners for joint marketing initiatives.
- Support co-branded campaigns, university days, and info sessions.
- Manage communication and approvals related to partner branding.

4. Content Coordination (Non-Digital)

- Coordinate content for:
- Student testimonials & success stories
- Case studies, visa success highlights
- Counsellor-facing sales decks and pitch materials

- Work with internal teams or external vendors for copy, design, and printing.

5. Counsellor & Sales Enablement

- Create and update sales support materials for counsellors (presentations, FAQs, intake updates).
- Act as a bridge between marketing and counselling teams.

6. PR, Outreach & Local Visibility





- Support local PR activities, campus tie-ups, coaching centre partnerships, and community outreach.
- Coordinate sponsorships, local branding opportunities, and print/media visibility where applicable.

7. Reporting & Coordination

- Track event participation, footfall, enquiries, and lead handover to counselling teams.
- Prepare basic marketing activity reports for the Marketing Lead.
- Coordinate with vendors, printers, event partners, and internal stakeholders.

Required Skills & Qualifications

Must-Have

- 1–4 years of experience in offline marketing, field marketing, or brand marketing, preferably in overseas education, edtech, or services businesses.
- Strong coordination and vendor management skills.
- Excellent communication and stakeholder management abilities.
- Willingness to travel for events and centre-level activities.

Good to Have

- Experience in education fairs, student outreach, or B2C services marketing.
- Familiarity with study-abroad destinations, intakes, and admission cycles.
- Experience working with universities or international partners.

Ideal Candidate Traits

- Highly organized and execution-driven
- Comfortable working with multiple teams and tight timelines
- Robust attention to detail and brand discipline
- Proactive, dependable, and hands-on

📌 Associate (India)
🏢 The Chopras Global Holdings
📍 India