Job Description – Creative Director

Position

Creative Director

Location

Calicut (Kozhikode), Kerala

Department

Creative & Brand Marketing

Job Summary

We are seeking an innovative and visionary Creative Director to lead our creative team and shape the brand's visual identity, storytelling, and communication strategy. The ideal candidate will oversee the development of compelling creative concepts across digital, print, video, social media, advertising, and brand campaigns while ensuring consistency, quality, and business impact.

Key Responsibilities

Define and lead the organization's creative vision and brand direction.

Develop innovative campaigns for digital marketing, social media, advertising, events, and product launches.

Lead and mentor a multidisciplinary team of graphic designers, video editors, motion designers, copywriters, photographers, and content creators.

Review and approve creative concepts, artwork, videos, and marketing collateral before publication.

Collaborate with marketing, performance marketing, branding, product, and sales teams to deliver integrated campaigns.

Ensure brand consistency across all customer touchpoints and communication channels.

Drive creative excellence through trend analysis, market research, and audience insights.

Manage creative production timelines, budgets, external agencies, freelancers, and vendors.

Present creative concepts and campaign strategies to senior leadership and key stakeholders.

Build and maintain brand guidelines and creative standards.

Foster a culture of innovation, collaboration, and continuous improvement within the creative team.

Qualifications

Bachelor's degree in Graphic Design, Visual Communication, Fine Arts,



Advertising, Marketing, or a related field.

Master's degree or equivalent professional experience is an advantage.

3–5 years of experience in creative design, branding, advertising, or marketing, including at least 1 years in a leadership role.

Required Skills

Brand strategy and creative direction

Art direction and visual storytelling

Campaign concept development

Digital and social media creative production

Copy review and creative communication

UI/UX awareness and digital design principles

Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)

Figma or similar design collaboration tools

Photography and video production knowledge

Team leadership and stakeholder management

Project planning and budget management

Key Performance Indicators (KPIs)

Brand consistency across all channels

Creative campaign effectiveness

Engagement and content performance

On-time delivery of creative projects

Creative quality and stakeholder satisfaction

Team productivity and collaboration

Marketing campaign contribution to business goals

Innovation and adoption of new creative formats

Preferred Attributes

Exceptional creativity with strong strategic thinking

Excellent leadership, mentoring, and communication skills

Ability to manage multiple high-priority projects simultaneously

Strong understanding of consumer behavior and market trends

Passion for storytelling, design excellence, and innovation

Employment Type

Full-Time

Experience

3–5 Years

Compensation

Market-competitive salary, performance-based incentives, comprehensive benefits, and opportunities for career growth.

Work Location: In person

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