Responsibilities:

- Research and Identify Prospects: Utilize various online and offline resources to identify potential clients within the information security domain.
- Lead Generation Strategy: Develop and execute a comprehensive lead generation strategy, including cold-calling, email campaigns, social media outreach, and other innovative approaches.
- Outreach and Engagement: Initiate contact with leads through personalized and compelling communication, effectively articulating the value proposition of our offerings.
- Qualification: Qualify leads based on predefined criteria to ensure alignment with our target customer profile.
- Lead Nurturing: Implement a lead nurturing process to maintain engagement with prospects, addressing their questions and concerns while progressively moving them through the sales funnel.
- Collaboration: Work closely with the sales and marketing teams to align lead generation efforts with broader company objectives and campaigns.
- Data Management: Maintain accurate and up-to-date records of all interactions and activities in the CRM system.
- Performance Tracking: Monitor and analyze the effectiveness of lead generation strategies,



adjusting tactics as necessary to improve results.
- Market Insight: Stay updated on industry trends, competitive landscape, and emerging technologies to enhance lead generation efforts.
- Reporting: Generate regular reports outlining lead generation activities, progress, and results for management review.

Qualifications:

- Bachelor's degree in marketing, Business, or a related field.
- Proven track record in lead generation, preferably within Engineering & Technology from a CAD, CAE, CAM, PLM, IOT, AR background
- Excellent written and verbal communication skills.
- Solid understanding of engineering concepts and industry terminology.
- Familiarity with CRM software and lead management tools.
- Self-motivated, proactive, and results-driven attitude.
- Ability to work collaboratively and effectively in a team environment.
- Analytical mindset to assess and improve lead generation strategies.
- Experience with marketing CAD, CAM, CAE, PLM, ALM, IOT, Automation platforms and Services.
- Previous experience in B2B sales or business development

📌 Inside Sales Specialist (India)
🏢 Cadopt
📍 India