About the Role

We are looking for a sharp, data-driven Performance Marketing Executive to own and scale paid

media campaigns across Meta (Facebook & Instagram) and Google (Search, Display,

YouTube) advertising platforms. You will drive growth for both our in-house content brands and

external client accounts on-boarded by the agency.

This role sits at the intersection of creativity and analytics — you’ll work closely with our content,

design, and strategy teams to turn organic content IP into high-performing paid campaigns,

while also managing full-funnel ad strategies for client brands.

Key Responsibilities

Campaign Management

- Plan, set up, execute, and optimize paid campaigns across Meta Ads Manager and

Google Ads (Search, Display, Performance Max, YouTube).

- Manage campaign budgets, bidding strategies, and pacing to deliver maximum ROI

within defined spend limits.

- Run A/B tests on creatives, copy, audiences, and placements to continuously improve

performance.

- Set up and manage conversion tracking, pixel/tag implementation, and attribution

models.

Audience & Targeting

- Build and manage custom audiences, lookalike audiences, retargeting pools, and

interest-based segments.

- Develop audience strategies for different campaign objectives — awareness,

engagement, traffic, leads, and conversions.

Reporting & Analytics

- Monitor daily campaign performance and proactively flag issues or opportunities.
- Prepare weekly and monthly performance reports with actionable insights and

recommendations.

- Track KPIs including CPC, CPM, CTR, CPA, ROAS, and conversion rates across all

campaigns.

Creative Collaboration

- Brief the design and video teams on ad creative requirements, formats, and specs.
- Collaborate with content strategists to repurpose organic content into paid ad creatives.




- Stay updated on platform-specific creative best practices and trending ad formats.

Client & Brand Management

- Manage paid campaigns for multiple in-house brands and external client accounts

simultaneously.

- Participate in client onboarding — understand their business goals, target audience, and

competitive landscape.

- Present performance reviews and strategic recommendations to internal stakeholders

and clients.

Requirements

Must Have

- 2–4 years of hands-on experience running Meta Ads and Google Ads campaigns.
- Proficiency with Meta Business Suite, Meta Ads Manager, Google Ads, and Google

Analytics (GA4).

- Solid understanding of campaign structures, bidding strategies, audience

segmentation, and conversion tracking.

- Experience with pixel/tag setup (Meta Pixel, Google Tag Manager, Conversion API).
- Solid analytical skills — comfortable working with data, dashboards, and performance

metrics.

- Excellent communication skills with the ability to translate data into business insights.

Good to Have

- Experience in an agency environment managing multiple brand accounts.
- Familiarity with tools like SEMrush, Ahrefs, or SimilarWeb for competitive research.
- Exposure to programmatic advertising, DV360, or other DSPs.
- Understanding of SEO fundamentals and how paid and organic work together.
- Experience with landing page optimisation and CRO principles.
- Basic knowledge of creative tools (Canva, Figma) for ad mock-ups.

What You’ll Get

- Ownership of paid growth across a diverse portfolio of brands and content IPs.
- Direct collaboration with creative, content, and strategy teams in a fast-paced studio

environment.

- Exposure to both B2B and D2C marketing across technology, lifestyle, and

entertainment verticals.

- Opportunity to experiment with AI-powered workflows and next-gen marketing tools.
- A culture that values performance, creativity, and ownership.

📌 Performance Marketing Executive (India)
🏢 Comprint Tech Solutions
📍 India