JOB DESCRIPTION

Performance Marketing Executive

Job Title

Performance Marketing Executive

Company

Instant Info Solutions (IIS India)

Employment Type

Full-time

Work Location

In Person — South Delhi - Jangpura, Delhi, India

Job Overview

We are looking for a data-driven and result-oriented *Performance Marketing Executive* who can plan, execute, and optimize digital campaigns across multiple platforms. The ideal candidate should have a solid understanding of paid media, analytics, and conversion optimization to drive measurable growth.

Key Responsibilities

- Plan, execute, and manage paid campaigns on platforms like Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, etc.
- Monitor and optimize campaigns to achieve KPIs such as CPL, CPA, ROAS, CTR, and conversions
- Conduct keyword research, audience targeting, and competitor analysis
- Perform A/B testing on ads, creatives, and landing pages to improve performance
- Analyze campaign performance using tools like Google Analytics, Google Tag Manager, and ad dashboards
- Manage budget allocation and ensure maximum ROI
- Collaborate with design and content teams for high-performing creatives
- Track and report campaign performance with actionable insights
- Stay updated with latest trends, tools, and algorithm changes in digital marketing

Required Skills & Qualifications

- Bachelor's degree in Marketing, Business, or related field
- Hands-on experience with Google Ads and Meta Ads Manager
- Strong analytical mind-set and data interpretation skills
- Knowledge of conversion tracking, pixels,



and attribution models
- Familiarity with tools like Google Analytics, Excel, SEMrush is a plus
- Good understanding of funnels, user behaviour, and digital metrics
- Excellent communication and reporting skills

Preferred Qualifications

- Certifications in Google Ads or Meta Blueprint
- Experience in handling e-commerce or lead generation campaigns
- Basic understanding of SEO and landing page optimization

Key Metrics for Success

- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Conversion Rate
- Click-Through Rate (CTR)

About Instant Info Solutions (IIS India)

For over 17 years, IIS India has delivered innovative digital marketing solutions that help businesses grow, connect, and succeed through creative strategies and result-driven digital experiences. We provide comprehensive services including Website Design & Development, SEO, Social Media Marketing, Branding, Performance Marketing, and Lead Generation — helping brands strengthen their digital presence and reach the right audience effectively. Our passionate team of designers, developers, and digital marketers works closely with clients, including global brands such as DLF, Cyber hub, and DLF Avenue, to deliver customized, measurable-results-driven solutions.

How to Apply

Interested candidates can reach out to us at:

Phone: +91-XXXXXXXXXX (Mon–Sat, 9am–6pm)

Website: www.iisindia.net

Address: South Delhi Jangpura, Delhi - India

Pay: ₹20,000.00 - ₹33,861.52 per month

Work Location: In person

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