Role & responsibilities

1. Digital Strategy & Planning

· Develop and execute comprehensive digital marketing strategies aligned with business goals

· Plan quarterly and annual digital campaigns for client acquisition and brand positioning

· Identify growth opportunities across paid, organic, and content-driven channels

2. Performance Marketing & Lead Generation

· Manage and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads, YouTube)

· Drive high-quality leads for trading accounts, mutual funds, IPOs, and other investment products

· Track CPL, CAC, ROI, and conversion metrics to improve campaign performance

3. Content & Brand Communication

· Work closely with content and design teams to create compliant financial content

· Oversee blogs, landing pages, email campaigns, app/web banners, and social media content

· Ensure all communication adheres to SEBI and compliance guidelines

4. Social Media & Online Presence

· Build and manage the companys presence across LinkedIn, Instagram, X (Twitter), YouTube, and other platforms

· Plan content calendars around market trends, educational posts, product launches, and company updates

· Monitor engagement, reach, and follower growth

5. Analytics & Reporting





· Analyze campaign performance using tools like Google Analytics, Meta Business Suite, and CRM dashboards

· Prepare weekly and monthly performance reports for management

· Use data insights to optimize marketing spend and strategies

6. Website & App Marketing

· Optimize website and landing pages for SEO, conversions, and user experience

· Coordinate app install campaigns and retention strategies (if applicable)

· Improve organic traffic and lead funnel efficiency

Preferred candidate profile

· Bachelor’s degree in Marketing, Business, Finance, or related field

· MBA / Digital Marketing certification will be an added advantage

· Experience in stock broking, fintech, banking, NBFC, or financial services

· Prior exposure to SEBI-regulated marketing communication

· Experience in scaling digital campaigns for trading platforms or investment products

Job Type: Full time

Pay: ₹40,000.00 - ₹45,000.00 per month

Benefits:

- Paid sick time
- Paid time off
- Provident Fund

Experience:

- Digital marketing: 2 years (Required)

Location:

- Anand, Gujarat (Required)

Work Location: In person

📌 Digital Marketing Manager (India)
🏢 JK Securities
📍 India