Job Description – Performance Marketing Executive

Company: Thiranz Tech Solutions
Location: Coimbatore, Tamil Nadu
Department: Digital Marketing
Job Type: Full-Time (In office)
Experience: 2–3 Years
Salary: ₹20,000 – ₹30,000 per month (Based on experience and performance)

About Thiranz Tech Solutions

Thiranz Tech Solutions is a leading SAP S/4HANA Training and Technology Solutions organization based in Coimbatore, dedicated to developing industry-ready professionals through practical training, real-time projects, career guidance, and placement support. We focus on helping students and working professionals build successful careers in SAP and other enterprise technologies through quality education and innovative learning methodologies.

Position Summary

We are looking for a highly motivated and performance-oriented Performance Marketing Executive to drive digital lead generation, optimize online campaigns, and increase brand visibility across multiple digital platforms. The ideal candidate should possess hands-on experience in Google Ads, Meta Ads, analytics, conversion tracking, and campaign optimization, with the ability to generate high-quality student and corporate leads while maximizing Return on Investment (ROI).

Key Roles & Responsibilities1. Google Ads Campaign Management

- Plan, execute, and optimize Google Search campaigns for SAP training programs.
- Create and manage Display Campaigns for brand awareness and remarketing.
- Design and optimize Performance Max campaigns for maximum lead generation.
- Manage YouTube Video Ads to improve brand visibility and student engagement.
- Execute Google Discovery and Demand Generation campaigns where applicable.
- Optimize bidding strategies including:
- Maximize Conversions
- Target CPA
- Target ROAS
- Manual CPC
- Enhanced CPC
- Improve Quality Score through keyword optimization and landing page improvements.
- Conduct continuous keyword expansion and negative keyword management.
- Monitor impression share, CTR, CPC, conversion rate, and cost per lead.

2. Meta Ads Management

- Plan and execute Facebook and Instagram advertising campaigns.
- Create campaigns for:
- Lead Generation
- Website Traffic
- Engagement
- Video Views
- Event Promotions
- Remarketing
- Develop custom audiences, lookalike audiences, and interest-based targeting.
- Optimize campaign budgets based on performance.
- Improve lead quality through audience segmentation.
- Monitor campaign frequency, relevance score, and engagement metrics.

3. Lead Generation Strategy

Responsible for generating quality leads for:

- SAP S/4HANA Training Programs
- Corporate Training Services
- Workshops and Seminars
- Free Career Guidance Sessions
- Scholarship Programs
- Placement Assistance Programs




- Online and Offline Training Batches

Develop strategies to improve:

- Cost Per Lead (CPL)
- Lead Quality
- Conversion Rate
- Student Enrollment Ratio

4. Conversion Tracking & Analytics

Implement and maintain accurate conversion tracking using:

- Google Tag Manager (GTM)
- Google Analytics 4 (GA4)
- Meta Pixel
- Google Ads Conversion Tracking
- Enhanced Conversions
- Event Tracking
- UTM Parameters

Track key user actions including:

- Form submissions
- WhatsApp clicks
- Phone calls
- Course enquiries
- Demo registrations
- Workshop registrations
- Payment page visits
- Brochure downloads

Ensure all campaigns are data-driven with accurate attribution.

5. Landing Page Optimization

Collaborate with designers and developers to:

- Improve landing page conversion rates.
- Reduce bounce rates.
- Optimize page loading speed.
- Improve mobile responsiveness.
- Enhance call-to-action (CTA) placements.
- Conduct A/B testing for:
- Headlines
- Forms
- Images
- CTA buttons
- Page layouts

6. Campaign Performance Monitoring

Daily monitoring of:

- Click Through Rate (CTR)
- Cost Per Click (CPC)
- Cost Per Lead (CPL)
- Conversion Rate
- Return on Ad Spend (ROAS)
- Return on Investment (ROI)
- Lead Quality Score
- Impression Share
- Search Lost IS
- Quality Score

Provide recommendations for continuous campaign improvements.

7. Budget Management

- Allocate budgets across campaigns effectively.
- Monitor daily and monthly ad spend.
- Prevent unnecessary spending.
- Improve campaign profitability.
- Scale successful campaigns while maintaining target CPA.
- Forecast advertising budgets based on business goals.

8. Audience Research

Perform:

- Competitor Analysis
- Market Research
- Student Behaviour Analysis
- Audience Segmentation
- Interest Research
- Keyword Research
- Geographic Targeting
- Device Performance Analysis

Identify new audience opportunities for increasing enrollments.

9. Creative Strategy

Work closely with the Creative Team to develop:

- Static Ads
- Carousel Ads
- Video Ads
- Reels
- Motion Graphics
- Banner Creatives
- Landing Page Visuals

Provide recommendations based on campaign data and user engagement.

10. Reporting & Performance Analysis

Prepare:

- Daily Campaign Reports
- Weekly Performance Reports
- Monthly Marketing Dashboard
- ROI Analysis
- Lead Source Analysis
- Campaign Comparison Reports
- Budget Utilization Reports





Present actionable insights to management with recommendations for optimization.

11. Marketing Automation

Support implementation of:

- Lead nurturing workflows
- CRM integrations
- Email marketing automation
- WhatsApp automation
- Remarketing sequences
- Audience synchronization

12. SEO & Digital Marketing Support

Assist with:

- Keyword research
- Google Business Profile optimization
- YouTube campaign support
- Landing page SEO recommendations
- Campaign content planning
- Organic traffic growth strategies

Key Performance Indicators (KPIs)

The Performance Marketing Executive will be evaluated based on:

- Monthly qualified leads generated
- Cost Per Lead (CPL)
- Return on Ad Spend (ROAS)
- Lead-to-enrollment conversion rate
- Campaign ROI
- Google Ads Quality Score
- Click Through Rate (CTR)
- Conversion Rate
- Landing Page Conversion Rate
- Budget utilization efficiency
- Improvement in organic and paid website traffic
- Student acquisition growth
- Campaign optimization frequency
- Report accuracy and timeliness

Required Technical Skills

- Google Ads (Search, Display, Performance Max, YouTube)
- Meta Ads Manager
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Meta Pixel
- Google Keyword Planner
- Google Looker Studio
- Google Search Console (basic knowledge)
- Microsoft Excel
- Canva (basic understanding)
- UTM Tracking
- Conversion Tracking
- A/B Testing
- Landing Page Optimization

Soft Skills

- Strong analytical thinking
- Data-driven decision-making
- Excellent communication skills
- Creative problem-solving
- Time management
- Attention to detail
- Team collaboration
- Adaptability to algorithm updates
- Continuous learning mindset

Preferred Qualifications

- Bachelor's Degree in Marketing, Business Administration, Computer Science, or related field.
- Google Ads Certification (preferred).
- Meta Certified Digital Marketing Associate/Professional (preferred).
- Experience working in a Digital Marketing Agency or EdTech organization is an added advantage.
- Knowledge of CRM platforms and marketing automation tools is desirable.

Why Join Thiranz Tech Solutions?

- Opportunity to work with one of Coimbatore's growing SAP training organizations.
- Exposure to high-budget performance marketing campaigns.
- Hands-on experience in educational and technology marketing.
- Collaborative and growth-oriented work environment.
- Continuous learning and career development opportunities.
- Opportunity to contribute directly to student admissions, brand growth, and business expansion through measurable marketing outcomes.

contact no: +91-XXXXXXXXXX, +919629597555

Pay: ₹20,000.00 - ₹43,004.45 per month

Work Location: In person

📌 Performance Marketing Specialist (India)
🏢 THIRANZ TECH SOLUTIONS
📍 India