At Tangerine, we believe jewellery is more than an accessory—it’s a story rooted in Indian craftsmanship, reimagined for today. We’re looking for a Brand & Creative Strategist who can help shape how that story is told across every touchpoint.

Requirements:

* Own Tangerine’s creative direction and ensure it is consistently reflected across all channels.

* Develop creative and content strategies that help the brand stand out in a crowded market.

* Build long-term campaign concepts around launches, festivals, collections and key brand moments.

* Conceptualize campaign shoots, collection shoots, lookbooks and visual narratives from idea to execution.

* Create moodboards, references and creative briefs for photographers, stylists, designers and content creators.

* Ensure consistency in brand language, visual identity, storytelling and overall customer experience.

* Stay ahead of fashion, jewellery, design and cultural trends, translating insights into fresh creative ideas.

* Work closely with the marketing, design and content teams to execute campaigns seamlessly.

* Brainstorm innovative collaborations, activations and content formats that build brand recall.

* Guide the creative direction of digital content, website, packaging and other brand assets.





* Continuously evaluate what is working and refine the brand strategy based on audience insights and performance.

We’re Looking For Someone Who

* Has 3-5 years of experience in branding, creative strategy or marketing within fashion, jewellery, beauty or lifestyle brands.

* Has a robust understanding of premium and luxury branding.

* Possesses exceptional visual taste and can identify strong design, styling and aesthetics.

* Thinks strategically while also being hands on with tools like photoshop, illustrator, AI.

* Has experience planning campaign shoots and collaborating with creative teams.

* Understands social media but isn’t limited by trends—they know how to build a distinctive brand.

* Is highly organised, collaborative and able to manage multiple creative projects simultaneously.

* Is passionate about Indian design, culture, fashion and storytelling.

Why Join Tangerine?

You’ll play a defining role in building one of India’s most design-led jewellery brands. If you love creating brands that people don’t just buy from—but connect with, remember and talk about—we’d love to hear from you.

Pay: ₹15,000.00 - ₹80,000.00 per hour

Work Location: In person

📌 Creative Strategist (India)
🏢 Tangerine Bio Jewellery
📍 India