KRA (Key Result Areas) – Sales Execuitve (Foodsure Machines)

Designation: Sales Executive – Foodsure Machines
Department: Sales & Business Development
Reporting To: Sales Manager / Business Head

1. Lead Generation & Prospecting

- Contact potential customers from provided databases and inquiries.
- Generate new business opportunities for food processing and packaging machines.
- Identify customer requirements and qualify leads. (Indeed)

KPI:

- 80–100 calls per day
- 20–30 meaningful conversations per day
- 15–20 qualified leads per week

2. Appointment & Demo Scheduling

- Schedule meetings, product demonstrations, and factory visits for the sales team.
- Coordinate with prospects and sales executives for smooth follow-up. (Indeed)

KPI:

- 3–5 appointments per day
- 15–25 appointments per week

3. Follow-Up Management

- Conduct regular follow-ups with interested prospects.
- Track inquiries until closure or final decision.
- Re-engage dormant leads. (Indeed)

KPI:

- 100% follow-up compliance
- Lead response within 24 hours

4. CRM & Data Management

- Update call status, customer details, and follow-up schedules in CRM.
- Maintain accurate records of all interactions. (Indeed)

KPI:





- 100% CRM updates
- Zero data loss or missing follow-up records

5. Sales Support & Conversion Assistance

- Explain machine features, applications, and benefits to prospects.
- Handle basic customer objections and queries.
- Support the sales team in achieving revenue targets. (Telecrm)

KPI:

- Lead-to-meeting conversion rate: 20–30%
- Meeting-to-proposal conversion support

6. Customer Experience

- Maintain qualified and courteous communication.
- Ensure positive customer interaction and timely response.

KPI:

- Customer satisfaction score above 90%
- Minimal customer complaints

Monthly Performance Targets

- Calls: 2,000–2,500
- Qualified Leads: 60–80
- Appointments Fixed: 40–60
- Sales Opportunities Created: 20–30
- Revenue Contribution: As per assigned target

This KRA structure is suitable for a telecaller handling sales inquiries and lead generation for Foodsure Machines.

Pay: ₹22,000.00 - ₹25,000.00 per month

Application Question(s):

- Do you have a Laptop availability.

Education:

- Bachelor's (Preferred)

Work Location: In person

📌 Senior Sales Executive (India)
🏢 Foodsure
📍 India