Job Description – Packaging Designer/Graphic Designer

Company: The 1970 Shop

Location: Lawrence Road Industrial Area, Delhi

Work Mode: Work From Office

Experience: 2-3 Years

Work Schedule: 6 days a week

Brand’s Website:- https://www.the1970shop.com

About the Company

1970 Shop is a fast-growing Indian retail sweet and snacks brand focused on nostalgic, homemade-style products with a strong emphasis on clean labelling, healthier alternatives, and authentic storytelling.

Our long-term vision is ambitious, to build a brand that achieves what traditional legacy brands accomplished over decades, but at a much faster pace.

Role Overview :-

We are looking for a creative and detail-oriented Packaging Designer with 2–3 years of experience in product packaging and creative design across multiple platforms. The ideal candidate should have a strong sense of illustration, storytelling, and visual consistency, with hands-on experience in AI-driven design tools and packaging production.

Key Responsibilities

- Design creative and visually appealing product packaging aligned with brand identity.
- Create creatives and packaging assets for multiple platforms including digital, e-commerce, and marketing channels.
- Develop illustrations, image concepts, and storytelling-driven packaging with a warm and nostalgic visual style.
- Ensure packaging designs deliver both strong on-screen visual appeal and a premium physical user experience.
- Maintain SKU systems and ensure consistency across packaging designs and product lines.
- Collaborate closely with the Brand Team to develop cohesive visual communication.
- Utilize AI tools for image generation, mockups, and creative ideation for packaging concepts.




- Coordinate with printing vendors and ensure packaging designs are print-ready with proper technical specifications.
- Stay updated with packaging trends, UI/UX principles, AI design tools, and creative innovations.

Desired Skills & Qualifications

- Strong expertise in Packaging Design, Brand Storytelling, and Visual Communication.
- UI/UX design understanding with the ability to visualize how packaging looks on-screen and feels in hand.
- Good understanding of illustration, typography, layout, color theory, and visual consistency.
- Experience in handling SKU systems and product variations.
- Hands-on experience with AI-powered creative tools and image generation platforms.
- Knowledge of printing processes, packaging materials, finishes, color profiles, and production guidelines.

Tools & Software

- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Canva
- ChatGPT
- Midjourney
- Gemini
- Other AI-based design/image generation tools

Why Join Us?

- Be part of building a ₹1000 Cr consumer brand from the ground up
- Opportunity to work closely with founders and leadership
- Long-term wealth creation through ESOP participation
- High ownership, high impact role in a fast-scaling organization

Pay: ₹500,000.00 - ₹700,000.00 per year

Benefits:

- Flexible schedule
- Health insurance
- Provident Fund

Application Question(s):

- Are you comfortable with the location Lawrence road industrial Area, Delhi?

- What is your Current Salary?

- What are your salary expectations?

- Kindly share your portfolio link.

- What is your Notice period (In Days)?

- Which AI tools are you proficient in using?

- Do you have experience creating print ready packaging designs and working with printing vendors?

- Do you have any previous experience in the food and beverage industry?

Work Location: In person

📌 Graphic Designer (India)
🏢 The 1970 Shop
📍 India