- Strategy Development: Planning and executing marketing strategies, brand positioning, and messaging to strengthen brand presence.
- Market Analysis: Researching consumer trends, identifying opportunities, and analyzing competitor activities.
- Brand Consistency: Supervising advertising, product design, and creative content to ensure a consistent brand voice.
- Campaign Management: Managing advertising campaigns across print, broadcast, and online platforms.
- Performance Tracking: Measuring, reporting, and analyzing campaign results and ROI.
- Collaboration: Working with product development, sales, and external agencies.
Job Requirements & Skills
- Education: Bachelor’s degree in marketing, business, or related fields.
- Experience:
Prior experience in brand management or marketing.
- Analytical Skills: Robust ability to interpret data and customer insights.
- Communication: Excellent written and verbal communication skills.
- Creativity: Ability to contribute to creative, design, and branding decisions.