You'll manage and optimize paid advertising campaigns for our event business clients. Your job is to make every rupee count.
What You'll Do (Day-to-Day)
Campaign Setup & Management
- Set up Meta (Facebook/Instagram) ad campaigns from briefs provided by management
- Define audiences, placements, budgets, and bid strategies
- Monitor campaigns daily for performance issues
- Pause underperforming ads, scale winners, adjust targeting
Optimization & A/B Testing
- Analyze performance data (CTR, CPC, CPA, conversion rate)
- Run A/B tests on audiences, ad copy variations, placements
- Adjust campaigns based on real-time data
- Aim to reduce cost-per-lead by 10-20% month-over-month
Reporting & Analysis
- Track daily spend, leads,
conversion costs
- Create weekly performance reports (what worked, what didn't, what to adjust)
- Identify trends (which audiences convert, which don't; which messages work)
- Present insights to clients and management
Lead Quality Optimization
- We care about QUALIFIED leads, not just clicks
- Monitor lead quality (are they serious buyers or price hunters?)
- Adjust targeting to attract the right audience segment
- Work with the lead qualification team to understand which leads convert
Account Health
- Monitor for ad policy violations, account restrictions
- Keep all Meta business accounts organized and documented
- Troubleshoot billing, pixel tracking, conversion issues
- Maintain compliance with platform guidelines
Pay: ₹25,000.00 - ₹40,000.00 per month
Work Location: Remote
📌 Performance Marketer (India)
🏢 The Boring Media
📍 India
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