To drive LPG cylinder sales growth within the assigned territory by strengthening distributor performance, expanding customer reach, ensuring compliance with company policies, and executing sales and marketing initiatives effectively.
Key Responsibilities
SALES & BUSINESS DEVELOPMENT
· Achieve sales volume and market penetration targets for LPG cylinders in the assigned area.
· Develop and execute area-wise sales plans in coordination with Regional Manager and Distributors.
· Identify new business opportunities by conducting location-wise and street-wise market mapping for commercial, industrial, and institutional LPG consumers; record prospects in the prescribed format, review and finalize plans with the Regional Manager, and convert leads by onboarding them through the nearest authorized distributors.
· Monitor competitor activities and recommend strategies to improve market share.
DISTRIBUTOR MANAGEMENT
· Manage and support authorized distributors as per company guidelines.
· Ensure distributors meet sales targets, service standards and compliance requirements.
· Conduct regular distributor reviews to track performance and stock levels.
· Resolve distributor issues related to logistics, customer complaints and operations as per advise of Regional Manager.
MARKET EXPANSION & ACTIVATION
· Support distributors in expanding their customer base and delivery network.
· Plan and implement local marketing, promotional and awareness activities by discussing with Regional Manager.
· Assist in onboarding new customers through distributors.
· Enhance and sustain strong brand visibility across distributor touchpoints and the broader market by executing well-planned branding initiatives, including office and vehicle branding, along with consistent on-ground brand representation through promotional apparel.
OPERATIONS & COMPLIANCE
· Ensure adherence to safety norms, statutory regulations and company SOPs related to LPG handling.
· Coordinate with distributors to ensure timely cylinder delivery to the customers.