Content Strategist

Job Title: Content Strategist
Location: New Delhi, Delhi (In office)
Salary: 40K-60 K
Job Type: Full-time
Experience Required: 3+ years
Industry: Fashion / Menswear / D2C

About the Role

A growing menswear brand is looking for a Content Strategist who lives and breathes content, fashion, and culture. The role focuses on building and executing a robust content strategy across digital platforms to drive brand awareness, engagement, and sales.

What You’ll Do

- Develop and execute content strategy aligned with brand and marketing goals
- Own monthly content calendars for Instagram, Facebook, LinkedIn, etc.
- Maintain a consistent brand voice and storytelling across all platforms
- Create content briefs, campaign concepts, and storytelling frameworks
- Oversee content for social media, website, and digital campaigns
- Track performance using analytics tools and optimize content
- Support campaign launches, product drops, and brand initiatives
- Stay updated on fashion, lifestyle, and digital trends
- Contribute to PR campaigns, product launches, and brand events




- Help manage brand reputation and build relationships with media & influencers

What We’re Looking For

- 3+ years in content strategy / digital marketing / social media
- Experience with fashion, lifestyle, or D2C brands is a big plus
- Strong writing, storytelling, and editing skills
- Balance of strategy + execution
- Comfortable with analytics and performance tracking tools
- Immediate joiners preferred

Work Location

- On-site role based in Udhyog Nagar, West Delhi

How to Apply

Interested candidates can share their resume and portfolio link at [email protected] or whats app on +91-XXXXXXXXXX with the subject line: “Application – Content Strategist”.

Pay: ₹40,000.00 - ₹60,000.00 per month

Benefits:

- Leave encashment
- Paid sick time

Ability to commute/relocate:

- Delhi, Delhi: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

- Content strategy: 3 years (Required)
- Copywriting: 3 years (Required)

Location:

- Delhi, Delhi (Required)

Work Location: In person

📌 Content Strategist (India)
🏢 Perch Brand Private
📍 India