Job Duties

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Be in charge of ASO of various apps and games.

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Analyze current state of ASO and define strategy to maximize organic user acquisition.

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Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots etc.

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Optimize conversion rate on the store listing page with experiments and try to maximize the same.

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Monitor and track rankings and conversion rate using ASO tools.

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Always be on look out to increase downloads with improvements and current ideas.

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Be up to date with latest ASO tips, tricks, hacks and news.

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Perform keyword research for Apps to optimize existing listing and uncover new opportunities and expand the keyword set.

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Optimizing Apps on both Play store and App store and improve rankings for app keywords both on Play store and App store.

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Improve App organic traffic and Analyze click to install and uninstall rate for the apps.

Key Requirements

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Minimum 3-5 years of experience with ASO in a game/app with million+ installs

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Excellent analytical and reporting skills

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Enthusiasm and energy to fire up internal teams

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Great communication skills

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Creative and original thinking

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Proficiency with ASO tools, including Google Play Console and other external tools.

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Ability to work within a team and independently

📌 Digital Marketing Manager (India)
🏢 Touchzing Media
📍 India