Key Responsibilities

- Develop and implement comprehensive on-page, off-page, and technical SEO strategies tailored to e-commerce, including optimizing product pages, category structures, and Shopify-specific elements like collections and filters.
- Conduct in-depth keyword research focused on high-intent e-commerce terms, perform competitor analysis, and identify content gaps for product descriptions, blog posts, and user-generated content.
- Optimize Shopify website structure, internal linking, site speed, mobile responsiveness, and core web vitals to boost search rankings and improve user experience on a high-traffic e-commerce platform.
- Track, analyze, and report on SEO performance metrics such as organic traffic, conversion rates, bounce rates, and revenue attribution using Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools, with a focus on e-commerce KPIs.
- Collaborate with the content, product, and marketing teams to integrate SEO best practices across Shopify storefronts, email campaigns, and social channels, ensuring alignment with inventory updates and seasonal promotions.
- Leverage ChatGPT and other AI tools for:
- Generating SEO-optimized product titles, descriptions, outlines, and drafts that incorporate long-tail keywords and schema markup.
- Automating keyword clustering, meta tag suggestions, and A/B testing ideas for Shopify themes and pages.
- Enhancing content ideation for blogs, FAQs, buying guides, and personalized recommendations to support e-commerce funnel optimization.
- Stay up-to-date of the latest SEO trends, AI advancements, Google algorithm updates,



Shopify SEO features (e.g., app integrations), and e-commerce best practices to maintain a competitive edge.

Requirements

- Proven experience in SEO, preferably in an e-commerce environment.
- Strong knowledge of SEO fundamentals: keyword research, on-page/off-page optimization, technical audits, and link-building strategies with a focus on e-commerce applications.
- Proficiency in SEO tools including Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and Shopify's built-in analytics.
- Hands-on experience in optimizing e-commerce content (e.g., product feeds, alt tags for images) and executing link-building campaigns to drive referral traffic.
- Familiarity with ChatGPT and AI-powered SEO workflows, such as prompting for e-commerce-specific tasks like competitive product analysis, meta descriptions, and content expansion for high-volume catalogs.
- Proficiency in Shopify platform management, including theme customization, app integrations (e.g., for SEO plugins), and basic knowledge of HTML/CSS for in office tweaks.
- Analytical, problem-solving, and communication skills, with the ability to translate data insights into actionable e-commerce strategies.
- Bonus: Experience with Google Merchant Center, structured data for products, or A/B testing tools like Google Optimize.

Role Details

- Location: Indiranagar, Bangalore (On-site)
- Experience: 6 months to 1 year

Pay: ₹30,000.00 - ₹37,000.00 per month

Benefits:

- Flexible schedule
- Food provided
- Provident Fund

Work Location: In person

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