1. Performance Marketing

- Plan and execute Meta (Facebook & Instagram) Ads
- Execute Google Ads campaigns
- Generate high-quality Franchise Leads
- Generate Customer Leads for stores
- Create audience targeting strategies
- Create retargeting campaigns
- Improve Cost Per Lead (CPL)
- Improve Return on Ad Spend (ROAS)
- Daily optimization of campaigns
- A/B testing of creatives and copies
- Budget allocation and optimization

2. Lead Generation

Responsible for achieving monthly lead generation targets through:

- Facebook Ads
- Instagram Ads
- Google Search Ads
- Google Display Ads
- YouTube Ads
- LinkedIn Marketing
- Organic Lead Generation
- WhatsApp Campaigns
- Landing Pages
- Lead Funnels
- CRM Integration

Must continuously improve

- Lead Quality
- Conversion Ratio
- Cost Per Lead

3. Content Writing

Create engaging and SEO-friendly content including:

- Daily Blogs
- Website Content
- Franchise Articles
- Laundry Care Articles
- Social Media Captions
- Ad Copies
- Google Ads Headlines
- Email Campaigns
- WhatsApp Campaigns
- Press Releases
- Newsletter Content

Target:

- Minimum 1 SEO Blog every day
- Daily Social Media Content
- Weekly Long-form Articles

4. Search Engine Optimization (SEO)

Responsible for

- Keyword Research
- On-page SEO
- Off-page SEO
- Technical SEO coordination
- Internal Linking
- Blog Optimization
- Competitor Analysis
- Backlink Strategy
- Ranking Improvement

Target:

Increase website traffic consistently every month.

5. Google My Business (GMB)

Manage all Clenzit Store GMB Profiles.

Responsibilities include:

- Creating current GMB listings
- Daily optimization
- Posting updates
- Uploading photos
- Managing Reviews




- Replying to Customer Reviews
- Improving Local SEO
- Increasing Maps Ranking
- Weekly performance tracking

6. Social Media Management

Manage all social media platforms including

- Facebook
- Instagram
- LinkedIn
- YouTube
- X (Twitter)

Responsibilities

- Monthly Content Calendar
- Daily Posting
- Engagement
- Campaign Planning
- Reels Strategy
- Story Strategy
- Hashtag Research
- Trend Analysis

7. Graphic Designing & Image Editing

Should independently create marketing creatives using tools such as

- Canva
- Adobe Photoshop
- Adobe Illustrator
- AI Design Tools

Responsibilities

- Social Media Creatives
- Ad Creatives
- Franchise Posters
- Offer Posters
- Product Images
- Brochures
- Website Banners
- GIFs
- Infographics

Basic Video Editing knowledge will be an added advantage.

8. AI Marketing Tools

Should have working knowledge of

- ChatGPT
- Canva AI
- Google Gemini
- Claude AI
- Midjourney (Preferred)
- Adobe Firefly
- AI Image Generation
- AI Content Generation
- AI Video Tools

Use AI to improve productivity and marketing effectiveness.

9. Website Management

Coordinate and update

- Landing Pages
- Website Content
- Blog Section
- Forms
- SEO Pages
- Conversion Pages
- Tracking Codes

Basic WordPress knowledge preferred.

10. Marketing Strategy

Develop and execute

- Monthly Marketing Plan
- Quarterly Growth Strategy
- Lead Generation Roadmap
- Competitor Analysis
- Brand Positioning
- Customer Acquisition Strategy
- Customer Retention Strategy
- Organic Growth Strategy

Present monthly marketing reports with actionable insights.

Pay: ₹20,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Performance Marketing Manager (India)
🏢 CLENZIT GLOBAL
📍 India