Responsibilities:

- Define and implement online advertising strategy, and media plans and create multichannel advertising campaigns for the Group Companies.
- Strategizing, planning, executing and managing activities for all SEO/ SMO/SMM/ ORM/PPC.
- Campaign Management and Execution on various platforms through Google AdWords, LinkedIn, Facebook etc. to increase the company’s or client’s brand awareness.
- Responsible for lead generations through campaigns.
- Maintaining the Leads Database and keeping a track on it’s conversion.
- Continually analyze Digital Marketing campaigns and make strategic adjustments where necessary. Google analytics, Adsense, Adwords, etc.,
- Ensure that all Digital Marketing campaigns and tasks are effective and to the standards & satisfaction of the management.




- Working to improve all on-page and off page SEO factors.
- Plan, design and execute email/sms marketing.
- Provide creative ideas for content marketing and update website.
- Can edit and manage company websites.
- Regularly report on key metrics and project status to Directors across the organization.
- Understanding the market trends, providing an insight into competitors and their strategies
- Unearthing insights and forming optimization strategies across the touchpoints
- Understand how consumer psychology and user personas need to be used for achieving targets

📌 Digital Marketing Specialist (India)
🏢 doxper
📍 India