Qualifications

- 6+ years of digital marketing experience in professional services, consulting, or B2B environments
- Hands-on experience with AI-powered digital marketing tools, with a curiosity to continuously explore what’s next
- Demonstrated experience managing a corporate website, including hands-on WordPress proficiency
- Strong paid search expertise, including campaign strategy, bid management, and performance reporting
- Solid understanding of how paid and organic search work together, including SEO principles and how AI-powered tools are reshaping the search landscape. Work with the technical team to enhance and optimize the company’s website ranking.
- Familiarity with programmatic and third-party digital advertising, including campaign execution and vendor management
- Strong project management skills with the ability to coordinate across multiple stakeholders and initiatives
- Detail-oriented and structured, with a track record of owning programs end-to-end.
- Effective communication skills and the ability to work collaboratively across technical and non-technical teams

Roles & Responsibilities

- Manage and optimize the corporate website, including hands-on work with WordPress.
- Plan, execute, and manage paid search campaigns, including strategy, bid management, and performance tracking.
- Collaborate with technical teams to improve website performance, SEO, and search rankings.
- Develop and implement integrated digital marketing strategies across channels.
- Leverage AI-powered marketing tools to enhance campaign performance and efficiency.
- Manage programmatic and third-party digital advertising campaigns, including vendor coordination.
- Monitor, analyze,



and report on campaign performance and key marketing metrics.
- Coordinate with cross-functional teams to ensure alignment on campaigns and initiatives.
- Drive continuous optimization based on insights, trends, and emerging technologies.

Competencies

Skills

- End-to-end digital marketing execution across paid, organic, and programmatic channels.
- Strong expertise in paid search (campaign strategy, bid management, performance optimization).
- Website management and optimization using WordPress (content updates, landing pages, UX improvements).
- SEO execution including keyword strategy, on-page/off-page optimization, and technical coordination.
- Ability to leverage AI-powered marketing tools for campaign optimization and content generation.
- Data analysis and performance tracking (CTR, CPC, conversions, ROI).
- Campaign planning, execution, and continuous optimization across channels.
- Vendor and agency management for programmatic and third-party advertising.
- Content planning and alignment with marketing campaigns.
- Cross-functional coordination with technical, sales, and marketing teams.
- Reporting and dashboard creation for performance insights and decision-making.

Knowledge

- Digital marketing strategies across paid, organic, and programmatic ecosystems.




- SEO principles and the integration of paid and organic search strategies.
- Marketing analytics tools (Google Analytics, Google Ads, etc.) and performance measurement.
- AI and emerging technologies in digital marketing.
- Website architecture, user journey, and conversion optimization principles (CRO).
- Programmatic advertising and third-party digital platforms.
- B2B marketing, especially in professional services or consulting environments.
- Content marketing and lead generation strategies.

Self-Image

- Sees self as a growth driver through digital marketing performance and lead generation.
- Acts as a strategic partner to business and leadership teams.
- Positions self as a data-driven decision-maker.
- Maintains a professional and innovative approach to digital marketing execution.

Traits

- Analytical mindset with robust attention to detail.
- Proactive and self-driven in managing campaigns and initiatives.
- Adaptable to rapidly evolving digital trends and technologies.
- Strong problem-solving and decision-making abilities.
- Organized with the ability to manage multiple campaigns simultaneously.
- Collaborative team player with effective communication skills.
- Result-oriented with a focus on performance and ROI.

Motives

- Drive measurable business growth through digital channels.
- Continuously improve campaign performance and ROI.
- Stay ahead of digital trends and adopt innovative marketing technologies.
- Build strong brand visibility and digital presence.
- Contribute to long-term marketing strategy and organizational growth.

📌 Digital Marketing Manager (India)
🏢 Streams Solutions
📍 India