Key Responsibilities

1. Paid Advertising (Meta & Google)

- Plan, execute, and optimize campaigns across Facebook, Instagram, and Google Ads
- Manage budgets efficiently to maximize ROI and reduce Customer Acquisition Cost (CAC)
- Run A/B tests on creatives, audiences, and landing pages
- Set up and manage retargeting campaigns

2. Website & Conversion Optimization

- Optimize landing pages and user journeys to improve conversion rates
- Work on funnel strategies (Awareness → Consideration → Conversion)
- Collaborate with design/development teams for better UX/UI

3. Social Media Growth & Engagement

- Develop and execute content strategies for Instagram, Facebook, and other platforms
- Drive organic growth and engagement (followers, comments, shares, DMs)
- Manage posting calendars and coordinate creatives
- Collaborate with influencers and creators (if required)

4. Analytics & Reporting

- Set up and monitor tracking tools (Google Analytics, Meta Pixel, Conversion API)
- Track KPIs such as ROAS, CTR, CPC, and conversion rates
- Generate weekly and monthly performance reports
- Provide actionable insights to improve campaigns





Required Skills & Qualifications

- 2–5 years of experience in performance marketing or digital marketing
- Hands-on experience with Meta Ads Manager and Google Ads
- Solid understanding of conversion funnels and customer journeys
- Basic knowledge of landing page optimization and CRO
- Good understanding of audience targeting and retargeting strategies
- Analytical mindset with the ability to interpret data and make decisions
- Basic copywriting and creative strategy skills

Good to Have

- Experience with e-commerce or lead generation businesses
- Knowledge of tools like Google Tag Manager, CRM tools, or email marketing platforms
- Experience with influencer marketing or content marketing

Key Performance Indicators (KPIs)

- Return on Ad Spend (ROAS)
- Cost per Lead / Cost per Acquisition (CPL / CPA)
- Website conversion rate
- Social media engagement & growth
- Overall revenue contribution from digital channels

Pay: ₹300,000.00 - ₹600,000.00 per year

Work Location: In person

📌 Performance Marketing Manager / Digital Growth Manager (India)
🏢 NPure Lifescience
📍 India