Job Description:

- 7–10 years of B2B marketing experience in IT Services, Consulting, SaaS, Technology, or Enterprise Solutions.
- Proven experience in ABM, demand generation, integrated campaigns, lead nurturing, and pipeline-focused marketing.
- Experience working with Sales teams in US, UK, UAE, or global markets preferred.
- Strong understanding of enterprise technology buying cycles, account-based selling, and multi-stakeholder decision journeys.
- Account segmentation, ICP definition, persona mapping, buying committee analysis, and account journey planning.
- Campaign strategy across digital, events, webinars, paid media, email marketing, partner marketing, and sales-led outreach.
- Lead scoring, nurture programs, lifecycle stages, funnel conversion, and campaign attribution.




- Familiarity with intent data, account intelligence, CRM workflows, and marketing automation platforms.
- ABM strategy and execution across 1:1, 1:few, and 1:many motions.
- Integrated campaign planning and demand generation execution.
- Solid messaging, storytelling, and offer development skills.
- Sales alignment, stakeholder management, and cross-functional execution.
- Data-driven performance tracking, dashboarding, and ROI measurement.
- Strong project management skills with the ability to run multiple campaigns simultaneously.

📌 ABM / Demand Generation Manager (Chandigarh)
🏢 TestingXperts
📍 Chandigarh