Job Profile Status: Currently hiring for this position.

Role Overview:

NexGi is looking for a Senior Performance Marketer who has real, hands-on experience managing and scaling Google & Meta Ads campaigns in an agency environment. This is not a coordination role. This is a results-driven execution role where you will manage multiple client accounts, optimize high-budget campaigns, and drive measurable ROI. We need someone who understands funnels, data, attribution, and scaling strategies, and stays aligned with the latest Meta & Google platform updates.

Who Should Not Apply:

- Candidates without digital marketing agency experience
- Those who have only handled small budgets or single-brand accounts
- Marketers who rely only on automation without understanding fundamentals
- Professionals uncomfortable with performance pressure or ROI accountability

Core Responsibilities:

- Plan, execute, and scale campaigns across:
- Google Search
- Google Display
- YouTube Ads
- Performance Max
- Meta Ads (Facebook & Instagram)

- Manage multi-client, high-budget accounts with ROI focus.

- Optimize funnels for:
- Lead generation
- E-commerce sales

- Conduct audience testing, creative testing, and landing page optimization.

- Monitor and improve key metrics:
- ROAS
- CPA
- CTR
- Conversion rate

- Track and report performance using:
- GA4
- Google Ads
- Meta Ads Manager

- Coordinate with creative, content, and strategy teams.

- Deliver weekly and monthly reports with explicit action plans.

Required Skills (Must-Have):

- 5+ years of hands-on experience managing Google & Meta Ads
- Mandatory experience in a digital marketing agency
- Strong understanding of:
- Conversion funnels
- Attribution models




- Audience segmentation
- Scaling frameworks

- Proven experience handling lead generation and e-commerce campaigns
- Ability to manage multiple client accounts simultaneously
- Strong analytical and decision-making skills
- Up-to-date with platform updates, policy changes, and ad formats

Required Skills (Good-to-have):

- Experience with CAPI and advanced tracking setups
- Knowledge of Google Tag Manager and server-side tracking
- Exposure to CRO and landing page optimization
- Experience scaling accounts beyond ₹10L+ monthly spend
- Team leadership or mentoring experience

What We Care About More Than Degrees:

- Campaign results you’ve driven
- Your ability to explain why something worked or failed
- Ownership mindset and accountability
- Speed of testing and optimization
- Strategic thinking backed by data

Application Instructions (Important):

Please share the following while applying:

- A brief summary of your agency experience
- Approximate monthly budgets you’ve managed
- Types of campaigns handled (lead gen / e-commerce / B2B etc.)
- Tools you actively use (GA4, GTM, CAPI etc.)

Shortlisted candidates will go through:

- Technical screening
- Case-based discussion
- Final leadership interview

Perks & Benefits:

- Work with diverse D2C and service brands
- Exposure to high-budget performance accounts
- Performance-driven growth environment
- Collaborative, execution-focused team culture
- Opportunity to grow into a performance leadership role

Meet our people

Smart
Proactive
Reliable

At NexGen, every individual is having a skill to thrive perfection. We are a team of designers, developers, engineers, marketers and most importantly we are NexGen Innovators.

📌 Senior Performance Marketer – Google & Meta Ads (India)
🏢 Nexgen Innovators IT Services
📍 India