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Areas of Work: Sales & Marketing
Job Id: 15288
External Job Description
Business objectives
- Conduct site level customization to admixture formulations to meet the performance
requirements of client.
- Test the above formulations for the desired test parameters.
- Prepare samples of the finalized formulations to the client for their evaluation.
Technical Assistance
- Formulating specialized concrete designs like self compacting concrete, precast concrete etc.
- Provide technical assistance pre and post sales at the project sites related to Admixtures
products
- Undertake on-site sampling for Admixture products to build customer
confidence
Market Development
- Build long term relationship with the identified set of stakeholders
through on-site assistance
- Build relationship with the site QA/QC In charge to generate business
Market Intelligence · Successful site conversions post sampling · Pre sales and post sales technical support and query resolution
- Collection and Analysis of samples of competition products to drive improvements in our products · Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market · Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives · Integrate with Research and Technology function for new product development based on feedback of product trends in the market