Job Summary

We are looking for an experienced Senior Consultant Adobe Journey Optimizer (AJO) to design, implement, and optimize personalized customer journeys using Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP). The ideal candidate should possess robust expertise in journey orchestration, audience segmentation, personalization, campaign management, and real-time customer engagement across multiple digital channels.

Key Responsibilities

- Design, develop, and implement end-to-end customer journeys using Adobe Journey Optimizer (AJO).

- Configure event-driven, audience-triggered, and scheduled customer journeys.

- Build and execute multi-channel campaigns across Email, SMS, Push Notifications, and In-App channels.

- Configure Offer Decisioning, Personalization, Dynamic Content, and Business Rules.

- Integrate Adobe Journey Optimizer with Adobe Experience Platform (AEP).

- Design and implement audience segmentation and qualification logic using AEP.

- Configure and manage Real-Time Events and event-based customer interactions.

- Develop reusable journey templates and campaign components.

- Monitor, troubleshoot, and optimize customer journeys and campaign performance.

- Collaborate with business users, architects, developers, and marketing teams to deliver customer engagement solutions.

- Perform data validation, testing, and production support activities.

- Ensure adherence to Adobe best practices, data governance,



and platform standards.

- Required Skills

- 6+ years of overall IT experience.

- Strong hands-on experience with Adobe Journey Optimizer (AJO).

- Experience working with Adobe Experience Platform (AEP).

- Expertise in Journey Orchestration and Customer Journey Design.

- Strong understanding of Customer Personalization and Offer Decisioning.

- Experience in Campaign Management and Audience Segmentation.

- Knowledge of Real-Time Events and Event-Based Marketing.

- Hands-on experience with REST APIs, JSON, and SQL.

- Strong troubleshooting and analytical skills.

- Excellent communication and stakeholder management skills.

Good-to-Have Skills

- Adobe Real-Time Customer Data Platform (RTCDP).

- Adobe Customer Journey Analytics (CJA).

- Adobe Campaign Classic (ACC).

- Adobe Analytics.

- Adobe Certifications (AJO, AEP, RTCDP, Adobe Campaign).

Preferred Candidate Profile

- Experience working on Adobe Experience Cloud implementations.

- Strong understanding of XDM Schema, Identity Service, Profile Service, and Data Ingestion.

- Experience with Agile/Scrum methodologies.

- Ability to work independently and collaborate with cross-functional teams.

- Strong problem-solving skills and a customer-first mindset.

- Experience in Banking, Retail, Insurance, Telecom, or Digital Marketing domains is an added advantage.

📌 AJO Developer (India)
🏢 Equative Solutions
📍 India