- Develop and execute regional marketing strategies to achieve business growth and sales objectives.
- Plan and implement trade marketing activities across the assigned region.
- Coordinate with the Sales team to drive primary and secondary sales.
- Design and execute product launch campaigns and promotional activities.
- Build brand visibility through ATL, BTL, and retail activation programs.
- Analyze market trends, competitor activities, and consumer behavior to identify business opportunities.
- Develop and manage distributor, dealer, and retailer engagement programs.
- Monitor marketing budgets and ensure optimum ROI on all marketing initiatives.
- Plan and execute promotional schemes, merchandising, and branding activities.
- Collaborate with cross-functional teams including Sales, Production, Supply Chain, and Finance.
- Track regional sales performance and prepare marketing performance reports.
- Develop strategies for recent market penetration and expansion.
- Manage digital marketing agencies and regional promotional campaigns, wherever applicable.
- Lead, mentor, and monitor the regional marketing team to achieve organizational goals.
- Ensure brand consistency and compliance across all regional marketing activities.
- Drive customer engagement initiatives to strengthen brand loyalty.
- Coordinate participation in trade fairs, exhibitions, and distributor meets.
- Analyze campaign effectiveness and recommend improvements based on data and market feedback.
- Support management in annual marketing planning, forecasting, and business strategy.