Role Summary

The Head Corporate Business Development will be responsible for driving business growth by securing brand approvals, product specifications, and corporate partnerships across large commercial, institutional, infrastructure, and government Organisations projects. The role requires developing strategic relationships with architects, consultants, PMCs, developers, EPC contractors, and key corporate decision-makers to position the company's products as preferred brands from the project planning stage through execution.

Key Responsibilities

Corporate Business Development & Brand Approvals

Develop and implement corporate business development strategies to increase brand approvals and product specifications across key projects.

Identify and generate business opportunities in commercial complexes, IT parks, airports, hospitals, hotels, shopping malls, educational institutions, industrial parks, metro projects, and government infrastructure.

Drive specification selling by ensuring product approvals during the concept, design, tender, and execution stages.

Lead pre-tender and post-tender activities to maximize project conversion and business acquisition.

Develop long-term business opportunities through strategic corporate accounts and institutional customers.

Corporate Account Management & Strategic Relationships

Build and maintain strong relationships with Corporate Real Estate Teams, Procurement Heads, Purchase Heads, Brand Managers, Marketing Heads, Facility Heads, and CXO-level stakeholders.

Leverage an established network within leading corporate houses to secure preferred vendor status and long-term supply agreements.

Manage national key accounts and expand business with marquee corporate clients.

Negotiate commercial agreements, annual rate contracts (ARCs), pricing, and long-term business partnerships.

Architect, Consultant & PMC Engagement

Develop strong relationships with architects, faade consultants, Project Management Consultants (PMCs), design firms, and developers.

Ensure product specifications and approvals in architectural drawings, BOQs,



and tender documents.

Conduct technical presentations, CPD sessions, product demonstrations, mock-ups, and value engineering workshops.

Increase brand visibility and preference among influencers responsible for material selection.

Project Sales & Business Conversion —

Work closely with Regional Sales, Project Sales, Channel Partners, Fabricators, Contractors, and Installers to convert specifications into commercial orders.

Provide commercial and technical support during project execution.

Ensure smooth coordination between consultants, clients, sales teams, and internal departments for timely execution.

Support strategic bidding activities and major project negotiations.

Market Development & Business Expansion

Monitor industry trends, competitor strategies, pricing, new faade technologies, and emerging market opportunities.

Identify premium market segments and develop strategies to increase market penetration.

Recommend new product developments and customized solutions based on customer and project requirements.

Strengthen the company's positioning among architects, consultants, developers, and institutional buyers.

Revenue Growth & Performance Management —

Achieve annual corporate business development and project sales targets while maintaining healthy profit margins.

Build and manage a robust project pipeline with accurate forecasting and regular MIS reporting.

Track project progress, conversion ratios, brand approvals, and revenue realization.

Drive specification-to-order conversion through strategic account management and value selling.

Team Leadership & Cross-Functional Collaboration





Lead and mentor the Corporate Business Development and Specification Sales team.

Define KPIs, monitor performance, and ensure achievement of business objectives.

Collaborate with Marketing, Technical Services, Product Management, Supply Chain, and Production teams to support project execution.

Develop team capabilities in specification selling, relationship management, strategic negotiations, and project conversion.

Foster a high-performance, customer-focused, and solution-driven work culture.

Key Performance Indicators (KPIs)

1. Number of brand approvals and product specifications secured.
2. Value of projects added to the specification pipeline.
3. Specification-to-order conversion ratio.
4. Revenue generated from corporate and institutional accounts.
5. Number of current key corporate accounts onboarded.
6. Consultant, architect, and PMC engagement activities.
7. Growth in marquee project acquisitions.
8. Achievement of sales, profitability, and business development targets.

Preferred Candidate Profile

Bachelor's degree in Engineering, Architecture, Business Administration, Marketing, or a related discipline. MBA preferred.

12–18 years of experience in Corporate Business Development, Brand Approvals, Specification Sales, or Project Sales within ACP, Building Materials, Faade, Aluminium, Glass, Plywood, Laminates, Construction Chemicals, Roofing, or related industries.

Strong network with Architects, PMCs, Faade Consultants, Developers, EPC Contractors, Corporate Procurement Teams, and Institutional Decision Makers.

Proven track record of securing product specifications, brand approvals, and converting large infrastructure and commercial projects into business.

Excellent leadership, strategic planning, negotiation, stakeholder management, presentation, and communication skills.

Strong commercial acumen with experience in managing key accounts and high-value projects.

Willingness to travel extensively across India.

Whatsapp your cv to Shweta((phone hidden)). Dont call, only whatsapp message

📌 Head Corporate Business Development , Aluminum Composite Panel/ Facade (Delhi)
🏢 Career Genii Consulting
📍 Delhi