Job Title: PR & Branding Expert (Equity-Based)

Company: HiWox

Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Odisha)

Commitment: Part time (20-25 Hours/Week) | Founding Team | Equity-Based

Job Summary

As our PR & Branding Expert, you will be responsible for building HiWoxs public image, establishing brand credibility, and positioning the company and its founder as thought leaders in preventive healthcare.

Responsibilities

Brand Strategy & Positioning

- Develop and strengthen HiWoxs brand identity, messaging, tone of voice, and communication guidelines.
- Ensure consistent branding across digital platforms, presentations, websites, events, and marketing materials.
- Position HiWox as a trusted leader in preventive healthcare and wellness.

Public Relations & Media

- Build relationships with journalists, media houses, healthcare publications, podcasts, influencers, and industry platforms.
- Secure media coverage, interviews, speaking opportunities, guest articles, and podcast appearances.
- Develop PR campaigns around product launches, partnerships, research, and company milestones.
- Manage crisis communication and protect the companys brand reputation.

Founder Branding

- Build the founders personal brand through LinkedIn, podcasts, webinars, keynote sessions, healthcare conferences, and public speaking opportunities.
- Develop founder-led storytelling, thought leadership content, and communication strategies.
- Identify strategic networking opportunities to increase HiWoxs visibility among healthcare leaders, investors, and corporate decision-makers.

Community & Strategic Partnerships

- Build relationships with hospitals, corporates, healthcare professionals, wellness experts, educational institutions, startup ecosystems, and government organizations.




- Support awareness campaigns, wellness initiatives, conferences, exhibitions, and public events.
- Develop collaborations that enhance HiWoxs credibility and market reach.

Brand Campaigns & Communications

- Plan and execute integrated branding campaigns across online and offline channels.
- Collaborate with marketing, content, design, healthcare, and product teams to ensure consistent messaging.
- Create impactful stories around client transformations, healthcare innovation, and preventive wellness.

Research & Brand Intelligence

- Monitor industry trends, competitor positioning, media coverage, and public perception.
- Measure brand awareness, PR performance, and campaign effectiveness using relevant KPIs.
- Recommend strategies to strengthen HiWoxs reputation and market positioning.

Who Should Apply

- Bachelors or Masters degree in Public Relations, Marketing, Communications, Journalism, Mass Communication, Business Administration, or related fields.
- Experience in PR, branding, corporate communications, media relations, or reputation management.
- Excellent communication, storytelling, networking, and relationship-building skills.
- Entrepreneurial mindset with the ability to build a brand from the ground up.

Preferred Skills

- Public Relations
- Brand Strategy & Positioning
- Media Relations
- Corporate Communications
- Founder Branding
- Storytelling & Copywriting
- Community Building




- Event & Partnership Management
- Social Media Strategy

Immediate Priorities (First 90 Days)

- Develop HiWoxs PR and brand positioning strategy.
- Build a media and influencer outreach plan.
- Secure podcasts, interviews, speaking opportunities, and healthcare event participation.
- Establish founder branding across LinkedIn and other professional platforms.
- Build relationships with hospitals, corporates, healthcare experts, and startup ecosystems.
- Create PR campaigns around product launches, partnerships, and customer success stories.

What You'll Gain

- Become a founding member of an innovative HealthTech startup.
- Equity ownership with long-term wealth creation potential.
- Work directly with the founder on branding, partnerships, fundraising, and public positioning.
- Build one of Indias most trusted preventive healthcare brands from the ground up.
- Expand your professional network across healthcare, media, startups, and corporate ecosystems.

Were Looking For

We are not looking for someone who simply sends press releases or manages social media.

We are looking for a founding PR & Branding Expert who can build HiWoxs public reputation, establish the founder as a thought leader, create strategic partnerships, and position HiWox as one of Indias most trusted preventive healthcare brands. Your work will shape how customers, healthcare professionals, investors, partners, and the public perceive HiWox for years to come.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 PR & Branding expert (India)
🏢 PD Consulting
📍 India