Interested candidate can drop their resume - [email protected]/ 70990-96352

Job Description

1. Position Details

- Designation: Sales Officer
- Location: Nalbari
- Department: Sales & Marketing
- Reporting To: ASM/TSM
- Salary Range: As per market standards
- Experience: 3-4 years in Sales / Channel Management
- Qualification: Graduation (MBA / Marketing preferred)

2. Role Purpose The Executive Sales is responsible for driving business growth in the Nalbari territory by managing dealer and sub-dealer networks, achieving sales and collection targets, strengthening market presence, and ensuring effective execution of company strategies.

3. Key Deliverables / Responsibilities

- Manage and expand channel distribution across Sivasagar territory
- Appoint, develop, and monitor dealers and authorized sub-dealers
- Achieve assigned primary and secondary sales targets
- Ensure availability of products and correct market pricing
- Execute brand-building and promotional activities at local level
- Conduct mason/contractor meets and provide technical support
- Ensure timely collection and healthy fund flow from dealers
- Track competitor activity and provide market intelligence
- Maintain accurate sales reports, MIS, and forecasts

4. Key Result Areas (KRA) & Key Performance Indicators (KPI) KRA 1: Sales Target Achievement

- Monthly, quarterly, and annual volume & value target achievement
- Growth in secondary sales and repeat business

KRA 2: Channel Development

- Appointment of new dealers and sub-dealers
- Improvement in dealer productivity and coverage

KRA 3: Market Development & Visibility

- Increased market share in Sivasagar region
- Execution of branding, visibility, and promotional activities

KRA 4: Collection & Credit Control

- Timely collection as per credit norms
- Reduction of overdue and outstanding balances

KRA 5: Compliance & Reporting

- Adherence to company pricing,



schemes, and SOPs
- Timely reporting of sales, collections, and market feedback

5. Roadmap of Success 0-3 Months Understand company products, pricing, and sales processes

- Map Sivasagar market, dealer base, and competitor landscape
- Build strong relationships with dealers and influencers

3-6 Months

- Achieve minimum 85-90% of assigned sales targets
- Expand sub-dealer network in uncovered areas
- Improve product visibility and secondary sales

6-12 Months

- Consistently achieve or exceed targets
- Strengthen dealer loyalty and market share
- Become a key contributor to regional business growth

6. Annual Success Plan (Financial Year) Q1 (Apr-Jun)

- Territory planning and dealer productivity improvement
- Focus on volume growth and collections

Q2 (Jul-Sep)

- Network expansion and increased market coverage
- Branding activities and mason/contractor engagement

Q3 (Oct-Dec)

- Peak season sales maximization
- Discount and scheme optimization

Q4 (Jan-Mar)

- Annual target closure and collection drive
- Dealer retention and planning for next FY

7. Competency Framework A. Functional Competencies (Must Have)

- Knowledge of Cement Industry and Trade Channels
- Dealer and Sub-dealer Management
- Sales Planning and Execution
- Credit Management and Collections

B. Behavioural Competencies (Desired)

- Robust communication and interpersonal skills
- Result-driven and self-motivated
- Decision-making and problem-solving ability
- Team collaboration and adaptability

C. Personal Attributes

- Hardworking and disciplined
- Willingness to travel extensively within territory
- Learning-oriented and resilient
- High ownership and accountability

8. Reporting Relationship

- Reports To: AVP / Regional Sales Manager

9. Company Profile

Amrit Cement Limited (ACL) is a leading cement manufacturer with a strong presence across India and a dominant footprint in the North East Indian market.

📌 Sales Officer (Assam)
🏢 Amrit Cement
📍 Assam