Job Title: Category Manager / Growth Manager, Credit Cards

About the Role

We are looking for a data-driven and results-oriented Growth / Category Manager to lead the end-to-end strategy for cross-selling credit cards to KreditBees multi-million user base. In this role, you will be responsible for turning our rich internal user data into a high-conversion revenue engine by ensuring the right credit product reaches the right user at the right time.

Key Responsibilities

- Data & Cohort Analytics: Deep-dive into KreditBees user database to identify high-potential user segments based on repayment history, Bureau scores, and spending patterns.
- CRM & Campaign Execution: Own the complete end-to-end communication funnel. Design, deploy, and monitor targeted campaigns across channels (push notifications, WhatsApp, and in-app messages) using CRM tools like CleverTap to drive card applications.
- Partnership Management: Serve as the primary Point of Contact (POC) for partner credit card issuers (banks and NBFCs). Work closely with them to align their credit risk policies with our user cohorts to maximize approval rates.
- Funnel & Conversion Optimization: Closely track daily performance metrics from "Impression to Card Issuance." Run regular A/B tests on messaging, targeting, and UI journeys to eliminate friction and improve overall conversion rates.

What We Are Looking For

- Experience: 3–5 years of relevant experience in Growth, Fintech, Product Marketing, or Category Management.
- Domain Knowledge: Solid understanding of the Credit Card lifecycle, Bureau data/scores, and Fintech acquisition funnels.
- Tech Stack & Tools: Hands-on experience with CRM automation tools (e.g., CleverTap, MoEngage). Proficiency in SQL is a solid plus.




- Mindset: A data-first approach combined with strong execution skills and the ability to effectively collaborate with external banking partners and internal cross-functional teams.

Success Metrics

1. Approval Rate: Enhancing lead quality sent to financial partners to maximize approval percentages.
2. Conversion Rate (CVR): Optimizing user journeys from CRM clicks to final card issuance.
3. Revenue Growth: Scaling the Credit Card category into a significant revenue contributor for KreditBee. Role & responsibilities

KreditBee is committed to maintaining a transparent, fair, and secure recruitment process. We have become aware of fraudulent individuals and entities falsely claiming to represent KreditBee and offering fake employment opportunities.

Please note that KreditBee never asks candidates to pay any money for registration, training, certifications, security deposits, or any other purpose at any stage of the recruitment process. All official recruitment communications are sent through verified company email domains, primarily @kreditbee.in, @krazybee.com, and @kbnbfc.in. Candidates are advised to verify the sender's email address before responding to any recruitment-related communication. KreditBee does not conduct recruitment through unofficial email addresses or request payments.

If you receive a suspicious job offer,



interview invitation, or recruitment-related communication claiming to be from KreditBee, do not make any payment or share sensitive personal or financial information. We encourage you to verify the authenticity of the communication through our official careers page or by contacting us at hr@kreditbee. in

Disclaimer: KreditBee shall not be responsible for any loss, damage, or claims arising from fraudulent job offers or recruitment communications made by unauthorized individuals or entities falsely representing the company. Candidates should exercise due diligence and verify the authenticity of all recruitment-related communications before taking any action.

This job description is intended to outline the general nature and key responsibilities of the position. It is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. The responsibilities and qualifications described may be subject to change, and other duties may be assigned as needed. Employment is at-will, meaning the employee or the employer may terminate the employment relationship at any time, with or without cause, and with or without notice.

Data Utilization Disclaimer

By applying for this position, you acknowledge and agree that any personal data you provide may be used for recruitment and employment purposes. The data collected will be stored and processed in accordance with our privacy policy and applicable data protection laws. Your information will only be shared with relevant internal stakeholders and will not be disclosed to third parties without your consent, unless required by law.

📌 Growth Manager (Karnataka)
🏢 Krazy Bee Services
📍 Karnataka