MARKETING EXECUTIVE BRAND & CAMPAIGNS

Role Overview

We are looking for high-intent, execution-focused marketing professionals who can take end-to-end ownership of brand and campaign initiatives. This role demands a data-driven, research-oriented mindset with the ability to leverage automation tools, analytics, and market insights to drive measurable impact.

KEY RESPONSIBILITIES

- Own and drive marketing campaigns across digital platforms with a strong focus on brand visibility, engagement, and growth
- Plan, execute, and optimize brand-led (non-sales) marketing initiatives with a clear focus on outcomes and performance tracking
- Conduct deep market research and competitive analysis using tools and data sources to identify opportunities and gaps
- Leverage marketing automation tools (email workflows, CRM tools, campaign automation platforms) to improve efficiency and scale campaigns
- Manage and optimize media planning and media buying across channels with a performance-oriented mindset
- Develop and execute content strategies aligned with business goals, including website, blogs, social media, and campaign assets
- Ensure consistency, quality, and effectiveness of content across all digital touchpoints
- Drive SEO strategy (on-page & off-page) using tools and data insights to improve organic visibility
- Plan and execute social media strategy with a focus on brand building, engagement, and audience growth
- Collaborate with cross-functional teams to ensure seamless campaign execution and alignment
- Track, analyze,



and report campaign performance using analytics tools; generate actionable insights and continuously optimize
- Stay updated with latest marketing trends, tools, automation platforms, and best practices

KEY SKILLS & COMPETENCIES

- Strong understanding of Brand Marketing, Growth Marketing, and Campaign Management
- Hands-on experience with marketing tools & automation platforms (Google Analytics, Google Ads, Search Console, CRM tools, SEO tools, etc.)
- Robust analytical and reporting skills with the ability to interpret data and take decisions
- Proven ability to take ownership and deliver outcomes in a fast-paced environment
- Expertise in content strategy, content development, and storytelling
- Knowledge of SEO, SEM, and digital marketing ecosystems
- Ability to conduct research-driven decision making (market trends, competitor benchmarking, tool evaluation)
- Robust communication, problem-solving, and execution skills
- Ability to manage multiple projects with high accountability

WHO SHOULD APPLY

- 0–5 years of experience in marketing or related fields
- Freshers with strong practical knowledge, internships, or hands-on exposure to marketing tools and concepts
- Individuals with high ownership, execution drive, and learning agility
- Candidates who are data-driven, curious, and research-oriented

WHAT WE’RE LOOKING FOR (DIFFERENTIATOR)

- Intent over experience – we value candidates who show initiative and ownership
- Comfort with tools, automation, and data
- Ability to think, execute, and improve continuously

📌 Marketing Executive (Maharashtra)
🏢 JARO INSTITUTE OF TECHNOLOGY MANAGEMENT AND RESEARCH
📍 Maharashtra