Qualifications:BBA/BCom/Post Graduate Diploma in Marketing and Advertising
Years of Experience:7 to 11 years
What would you do? ROLE SUMMARY What are the key objectives and expectations from this role? This role is responsible for developing and managing B2B digital content to support business objectives. It plays a key role in the creation, adaptation, and execution of content meeting the campaign??s brief and requirements. The position requires close collaboration with relevant stakeholders to ensure content meets the legal requirements, brand guidelines, and aligns with overall digital strategies.
What are we looking for?
- Microsoft Excel Experience Required 2-3 years of working experience in digital content creation, visual design, video production, gamification development, preferably from creative digital agency background Strong graphic design skills, with proficiency in tools like Adobe Creative Suite Experience with building game supported by gamification platforms and tools as added advantage ( Playable experience preferred) Copywriting skills, with the ability to adapt/adjust copy as added advantage Familiar with B2B platform and manages content upload into B2B platform ( Example: Adobe Commerce/Magento)
Technical / Functional / Leadership Skills Required (Please put the most critical information and reflect it in the first 4 points) Experience in using Design software such as Adobe suite, etc. Experience in gamification creation tool (??Playable? preferred) Familiarity with AI-assisted translation tools Strong attention to detail and ability to manage multiple projects in a rapid-paced environment. Knowledge of CRM platforms to manage content upload (Adobe Commerce/Magento) Ability to collaborate with cross-functional teams and manage multiple projects effectively.
Roles and Responsibilities:
- Have good understanding of organization B2B Digital Channel Understand the brief on campaign and B2B digital strategies and support B2B content requirement for the End Market. Ensure the content is compliant with legal guidelines and follows the approval processes Adapt/Adjust visual for B2B Platforms, including banners, graphics, layout, product visuals etc. Develop, edit, and produce video content for B2B platforms. Example: Retailer educational videos, customer engagement clip, etc. Create interactive gamification as per brief Ensure compliance with brand guidelines, legal regulations, and approval processes & meet service level agreements Deliverables on content and upload into B2B platform on time in full. Proactively keeping self up to date on latest content design and trend.
Qualification BBA,BCom,Post Graduate Diploma in Marketing and Advertising