Manager - GTM Initiatives

Are you passionate about driving Go-to-Market excellence, distribution effectiveness, and trade marketing impact We are looking for a agile professional to lead key GTM initiatives and strengthen our market execution capabilities.

Key Responsibilities:

- Drive distribution effectiveness, network expansion, and channel performance across markets
- Lead WSS engagement, compliance, governance, and scorecard management
- Ensure receivable discipline and channel partner effectiveness
- Plan and execute BTL, trade marketing, and field activation programs
- Manage budgets, marketing calendars, and cross-functional collaborations
- Conduct market reviews, drive execution excellence, and ensure timely action closure

Ideal Candidate:





- MBA/PGDM (Mandatory)
- 6-10 years of experience in GTM, Trade Marketing, Distribution Management, or Sales Excellence
- Strong analytical, stakeholder management, and execution capabilities
- Experience in FMCG, Building Materials, Paints, Consumer Durables, or related industries preferred

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Manager - GTM Initiatives (Trade Marketing and BTL) (Maharashtra)
🏢 Pidilite
📍 Maharashtra