Role Brand Manager - Marketing (Brands - Proease, Lovingle & Uniwash)

Brand Manager / Sr. Brand Manger - Marketing (Home Care Category / Hygiene Care Category HCD)

Lead the premium portfolio marketing agenda, owning brand strategy, digital-led demand creation, and end-to-end consumer experience. The role focuses on building desirability, exclusivity, and equity for premium brands while driving profitable growth through bestinclass digital marketing, superior omnichannel experiences, and precision execution.

1.Premium Brand & Portfolio Leadership

- Own the end-to-end premium portfolio strategy, ensuring explicit differentiation, aspirational positioning, and strong brand codes
- Build and protect long-term brand equity, imagery, and premium credentials across all consumer touchpoints
- Drive profitable growth through value-led pricing, mix optimization, and premiumization levers
- Ensure consistency of luxury cues, storytelling, and craftsmanship across markets and channels

2.Digital Marketing & Performance Acceleration

- Lead digital-first marketing strategy across the premium consumer journey
- Drive full-funnel digital initiatives spanning:
- Brand storytelling & content ecosystems
- Paid media (Search, Social, Video, Display, Marketplaces)
- Influencer & creator-led premium narratives
- Understanding of performance metrics including ROAS, CAC, LTV, engagement quality, and conversion

3.Integrated Brand Communication & Campaigns

- Lead high-impact 360-degree brand campaigns with digital at the core
- Develop inspiring communication briefs and partner closely with creative, media, experiential, and digital agencies
- Ensure campaigns reflect premium aesthetics, emotional storytelling, and cultural relevance
- Drive strong visibility across digital, selective ATL, experiential, and point-of-experience touchpoints

4.Innovation & Premium Launch Excellence

- Lead premium innovation and new launches, including white-space and adjacent category opportunities
- Own launch strategy covering:
- Positioning & storytelling
- Digital-first GTM plans
- Pricing,



channel strategy, and pre-positioning
- Enable customer sell-ins and ensure exceptional in-market execution for premium launches

5.Brand & P&L; Ownership

- Own and manage brand P&L;, ensuring a balance between topline growth and margin improvement
- Drive brand sales, value growth, and volume market share
- Continuously optimize gross margin through portfolio, pricing, and cost interventions

6.Demand Creation & Go-To-Market Planning

- Conceptualize and lead the Annual Marketing Plan (AMP) at a national level
- Develop and execute Go-To-Market (GTM) plans aligned with category strategy
- Collaborate with cross-functional teams to execute GTM initiatives seamlessly

7.Consumer, Category & Trend Intelligence

- Deeply understand premium consumers, evolving aspirations, and lifestyle trends
- Monitor category, competition, and global premium benchmarks
- Use insights to shape brand strategy, experience design, digital content, and innovation pipeline

Education Qualification - MBA / PGDM (Marketing), Full Time

Experience Preferred - 4 - 9 Years (Relevant Brand Management Experience)

About the Organization

RSPL Group is more than 8000 Cr diversified conglomerate, which is committed to value for money propositions & credited with several innovations over last 3 decades. The sagacity to weave its business around consumer needs has conferred RSPL Group with a distinct value and identity. Efficient capital structure, cutting edge technology, operational discipline and a widespread distribution network, have together attributed to enhance RSPL Group and enabled the organization to deliver value to consumers.
Diversified Group having product category in FMCG, Dairy Products, Hygiene Care, Footwear, Real Estate, Renewable Energy.

This Role is for HCD Division

Job Opening for RSPL HCD Vertical

Products & Brands : Sanitary Napkin (Proease), Dishwash (Xpert), Premium Segment Detergent (Uniwash), Baby Diaper (Lovingle) and other new products are in pipeline.

Group Websites:

http://www.gharidetergent.com, http://www.myproease.com/, http://www.uniwashdetergent.com/, http://www.namasteindiafoods.com

📌 Brand Manager / Senior Brand Manager (Haryana)
🏢 RSPL Group
📍 Haryana