ROLE OBJECTIVE

Drive revenue growth across HoReCa and Institutional accounts within the personal care industry through strategic sales execution, solid client relationship management, and effective cross-functional coordination.

ROLE OVERVIEW

The Business Development Manager is responsible for expanding the companys presence in the HoReCa and institutional segment by identifying new business opportunities, managing key accounts, and ensuring consistent achievement of sales targets. This is an individual contributor role requiring high ownership, strong market understanding, and frequent client interactions.

KEY RESPONSIBILITIES

1- Sales Strategy & Execution

*Develop and execute sales strategies to drive revenue growth in HoReCa and institutional segments.

*Achieve monthly, quarterly, and annual sales targets.

* Identify market trends, competitor activities, and growth opportunities.

2- Lead Generation & Database Management

*Identify, develop, and convert new business opportunities.

* Build and maintain a strong pipeline of prospective clients.

*Ensure accurate CRM updates and database hygiene.

3- Customer Relationship Management

*Build and maintain long-term relationships with key clients.

* Ensure high levels of client satisfaction and retention.

*Act as the primary point of contact for key accounts.





4- Contract Management & Negotiation

* Lead commercial negotiations with clients.

* Finalize contracts in alignment with company policies.

*Ensure profitable deal closures and sustainable partnerships.

5- Cross-functional Collaboration

*Coordinate with internal teams such as design, production, and supply chain.

* Ensure seamless execution of client requirements and timely delivery. Provide market feedback to support product and brand strategy

KEY RESULT AREAS (KRAS) KRA

1: Sales Strategy & Execution KRA

2: Lead Generation & Pipeline Development KRA

3: Customer Relationship Management KRA

4: Contract Closure & Negotiation Effectiveness KRA

5: Cross-functional Coordination & Execution

REQUIRED SKILLS & COMPETENCIES

1:Strong negotiation and closing skills

2:Excellent relationship management

3:Target-driven and result-oriented

4:High ownership & independent worker

5:Strong communication & interpersonal skills

6:Knowledge of HoReCa/Institutional dynamics

EXPERIENCE & QUALIFICATION

Experience: 5 - 10 years in HoReCa, Institutional, or B2B Sales. Industry: Prior experience in Personal Care, FMCG, or related industries preferred.

Education: Graduate degree required; MBA in Sales/Marketing preferred

📌 Business Development Manager - HoReCa & Institutional Sales (New Delhi)
🏢 Lotus Herbals
📍 New Delhi