Sales Manager India

Location: Bangalore

Job Summary

- Lead the Footwear commercial agenda in India, driving sustainable revenue and margin growth while building a high-performing commercial team through people development and commercial excellence
- Partner with the sales Head to deliver long-term business growth aligned with Coats strategic priorities.

Key Responsibilities

Commercial Strategy Market Leadership

- Set and execute the strategy to ensure growth, profitability, and competitiveness.
- Assess market, customer, and competitive dynamics to identify growth opportunities and shape strategic interventions.

Revenue, Margin Portfolio Performance

- Deliver annual revenue, gross margin, and EBIT targets.
- Govern pricing discipline, product-mix optimization, and margin improvement.
- Improve forecasting accuracy and business planning in collaboration with Finance and Supply Chain.

Customer Key Account Leadership

- Build and maintain strategic relationships with key dealers.
- Develop channel capability and improve distributor/dealer productivity.

Commercial Execution Excellence

- Optimize go-to-market with the right value proposition for the right segment, ensure agility and competitiveness
- Support successful execution of product launches, promotional programs, and commercial initiatives.
- Lead adoption of digital and data-driven tools to enhance commercial execution.

Risk, Governance Compliance

- Manage commercial risks related to pricing, credit, contracts, and market volatility.
- Ensure compliance with commercial policies, governance standards, and the Business Code of Conduct.
- Maintain explicit KPIs, dashboards,



and transparent reporting.

Leadership, Talent Organizational Development

- Build and develop a high-performing sales team aligned with commercial Excellence standards.
- Strengthen leadership capabilities, succession pipelines, and technical sales competencies.
- Foster a culture of accountability, growth mindset, and cross-functional collaboration.

Key Outputs

1. Revenue Growth - Achievement of annual sales targets, new customer acquisition, and sustainable growth.
2. Margin Profitability - Improving gross margin, disciplined pricing, and optimized product mix.
3. Customer Leadership - Strengthened key account relationships, share gains and customer retention.
4. Governance Compliance - Effective risk management, forecasting accuracy, and policy compliance.
5. Talent Capability - Strong leadership pipeline and improved team capability and performance.

Who you are (Requirements):

- Post Graduate degree, fluent English
- 5+ years in Sales/Marketing, including 3+ years in senior leadership roles
- Proven strategic commercial leadership and change management experience
- Strong communication, commercial judgment, and stakeholder influence
- Demonstrated leadership in Commercial Excellence, customer value creation, and cross-functional alignment
- High integrity; capable of leading through volatile environments
- Good interpersonal and communication skills
- Self-motivated and Growth mindset

Nice to Have

- Experience in managing large scale sales network.
- Track record of closing sales and delivering on profit commitments, especially in fast growing / scale-up environment.

📌 Sales Manager (Karnataka)
🏢 Madura Coats
📍 Karnataka