- Write high-performing ad copy headlines, primary text, hooks, CTAs for Meta, Google, YouTube, LinkedIn and other platforms
- Create funnel content (TOF, MOF, BOF) and landing page copy
- Write scripts for reels, testimonials and short-form performance creatives
- Simplify program USPs (UG, PG, Gap Year) into sharp, persuasive messaging
- Collaborate with Performance Marketing, Creative and Admissions teams on campaign concepts
- Partner with designers and video editors to align copy with visuals
- Test and refine messaging angles, hooks and CTAs based on performance data
- Track competitor activity, audience behaviour and content trends
- Maintain consistent brand voice across platforms
Preferred candidate profile
- 1-3 years in copywriting,
advertising or digital marketing
- Robust grip on performance marketing and platform-specific copy
- Excellent writing skills short-form, long-form and conversion-focused
- Adaptable tone across audiences and platforms
- Sharp attention to detail and grammar
- Portfolio of previous work preferred
- Thinks in hooks, ideas and outcomes
- Curious about Gen Z, education, entrepreneurship and global trends
- Thrives in fast-paced, multi-project environments
- Data-driven comfortable testing and iterating
- Strong storytelling instinct and a knack for stopping the scroll