Responsible for designing, creating & executing campaigns & digital journeys. Core responsibilities of CRM specialist include:
- Collaborate with commercial teams to design and execute targeted campaigns aimed at customer retention, upsell, and cross-sell
- Develop and manage campaign calendars, focusing on optimizing the effectiveness of all channels and customer interactions
- Monitor CRM campaigns & journeys to debug issues & anomalies through timely investigations
- Analyze customer data to identify trends, patterns, and insights that help in taking informed business decisions
- Proactively answer business questions from management and other stakeholders
- Identify ways to increase revenue through identifying Up-sell/Cross-Sell opportunities
- Doing A/B testing & performing campaign Pre/Post analysis
- Create deep dive trackers for all stages of customer lifecycle
Job Specific Skills
- Knowledge of campaign management/digital CRM tools like Clevertap, Braze, MoEngage, DEngage, Insider
- Hands on experience in SQL, R/Python & other programming languages is preferable
- Hands on experience in BI visualization tools like Looker, Tableau, Power BI & Qlik is preferable
- Knowledge of ETL, Data warehousing, Cloud & Big data technologies will be a plus
- Advanced Excel Skills
Minimum Bachelors in Business Administration/Computer Science or similar
Work Experience (Years)
3+ Years of relevant experience (Telecom Industry experience is a plus)
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.