1. Strategy & Planning

- Develop and implement a comprehensive, data-driven marketing strategy aligned with business goals.
- Define and manage annual marketing budgets, ensuring optimal ROI across all channels.
- Lead market research and competitive analysis to identify growth opportunities.
- Set quarterly and annual KPIs for the marketing function.

2. Brand Management

- Own and evolve the organization's brand identity, tone of voice, and positioning.
- Ensure brand consistency across all touchpoints digital, print, events, and partnerships.
- Oversee development of all marketing collateral, brochures, and communication materials.

3. Digital Marketing & Performance

- Lead SEO, SEM, PPC, email marketing, and paid social media campaigns.
- Oversee website strategy, content marketing, and conversion rate optimization.
- Drive lead generation pipelines and monitor funnel performance with analytics tools.
- Leverage CRM data to optimize customer journeys and retention campaigns.

4.



Content & Communications

- Guide content strategy across blogs, social media, newsletters, and video.
- Manage PR activities, media relations, and thought leadership initiatives.
- Ensure timely creation and distribution of marketing content aligned with the academic/program calendar.

5. Team Leadership

- Recruit, mentor, and manage a team of marketing professionals across specializations.
- Foster a culture of creativity, accountability, and continuous improvement.
- Collaborate closely with Sales, Product, and Operations teams.

6. Stakeholder & Vendor Management

- Manage relationships with external agencies, vendors, and media partners.
- Present marketing performance reports to senior leadership and board members.
- Negotiate contracts and media buying plans for maximum value.

📌 Marketing Head (Rajasthan)
🏢 Utkarsh Classes & Edutech
📍 Rajasthan