Role Summary
The Director of Omnichannel Marketing will lead strategy, consulting, execution, and optimization of omnichannel marketing programs for enterprise and mid-market clients. This role is a key part of the customer journey function at Krish, involving business consulting, pre-sales support, account growth, growth marketing, MarTech, AI, analytics, and performance marketing all aimed at driving client acquisition, retention, lifetime value, and profitability.

Key Responsibilities

Client Consulting

- Act as a trusted advisor to client leadership teams
- Conduct marketing maturity assessments, strategy workshops, and quarterly business reviews
- Identify growth opportunities and support business development, proposals, and solution presentations

Omnichannel Strategy & Growth

- Develop customer-centric omnichannel marketing strategies aligned with client goals
- Create annual growth/GTM roadmaps and marketing transformation plans
- Drive acquisition, retention, loyalty, and revenue growth across digital and offline channels
- Lead customer journey mapping and lifecycle marketing initiatives

Marketing Technology & AI

- Design and optimize engagement programs across Email, SMS, WhatsApp, Push Notifications, Loyalty, and Marketing Automation platforms
- Drive adoption of AI for segmentation, predictive marketing, personalization, campaign optimization, and content generation
- Collaborate with Commerce, Data, and AI teams to deliver integrated customer experiences

Data & Analytics

- Define segmentation, attribution models, CLTV, RFM analysis, and measurement frameworks
- Translate marketing data into actionable business insights
- Build KPI dashboards and performance reporting for clients

Conversion & Personalization





- Improve website conversion, engagement, repeat purchases, and AOV
- Lead CRO initiatives, A/B testing, experimentation, and personalization programs

Project Management, Delivery & Leadership

- Collaborate cross-functionally on project execution
- Stay current on marketing technology and implement best practices
- Manage platform relationships and certifications
- Build and mentor a high-performing team; align team KPIs with client outcomes
- Manage productivity, profitability, and revenue targets for the department
- Create a succession plan for business continuity

Key Performance Indicators
Revenue growth, CLTV, customer retention/repeat purchase rate, AOV, CAC, ROAS, marketing ROI, conversion rate, RPV, engagement metrics, loyalty program performance, CSAT/NPS, client account growth, and team productivity.

Qualifications

- Master's/Bachelor's degree in Marketing, Business, or related field
- 12+ years of experience in Digital, CRM, Lifecycle, or Omnichannel Marketing, including 5+ years in a leadership role
- Proven experience with retail, eCommerce agencies, or consumer brands
- Strong understanding of lifecycle marketing, personalization, marketing automation, analytics, and performance marketing
- Experience managing enterprise marketing transformation programs and cross-functional teams

Preferred Technology Exposure

- Commerce: Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud
- Marketing Automation: Klaviyo, Adobe Campaign, Salesforce Marketing Cloud, MoEngage, Braze, HubSpot
- Analytics: GA4, GTM, BigQuery, Looker Studio, Power BI, Tableau
- Personalization: Adobe Target, Optimizely, Energetic Yield, Bloomreach
- AI: Vertex AI, Gemini, OpenAI, Predictive Analytics, CDPs

📌 Director Omnichannel Marketing (Gujarat)
🏢 Krish Technolabs
📍 Gujarat