SEO & Performance Marketing Specialist – TechOwl Infosec

Job Title: SEO & Performance Marketing Specialist

Company: TechOwl Infosec Pvt. Ltd.

Role Overview:

We are looking for an SEO & Performance Marketing Specialist responsible for increasing organic visibility, website traffic, lead generation, and paid campaign performance for TechOwl Infosec and its cybersecurity products.

Key Responsibilities:

- SEOManage on-page, off-page, and technical SEO.
- Perform keyword research for cybersecurity, SaaS, compliance, and related markets.
- Improve rankings of product and service pages on Google and other search engines.
- Conduct regular website SEO audits and resolve technical SEO issues.
- Build high-quality backlinks through relevant websites, directories, guest posts, and digital PR opportunities.
- Optimize blogs, landing pages, product pages, meta titles, descriptions, internal linking, and website structure.
- Monitor competitors, keyword rankings, organic traffic, backlinks, and domain performance.
- Work with the Content Writer to create SEO-focused blogs, articles, landing pages, and website content.
- Manage Google Search Console, Google Analytics and other SEO tools.
- Track SEO KPIs and prepare monthly performance reports.
- Performance MarketingPlan, launch, manage, and optimize paid advertising campaigns.




- Manage Google Ads and LinkedIn Ads with a strong focus on B2B lead generation.
- Run search, display, remarketing, and lead-generation campaigns.
- Conduct keyword research and audience targeting for paid campaigns.
- Create and test campaign audiences, ad copies, creatives, and landing pages.
- Perform A/B testing to continuously improve campaign performance.
- Track CPL, CPC, CTR, conversion rate, ROAS, and overall marketing ROI.
- Implement and maintain conversion tracking, UTM parameters, pixels, and analytics.
- Optimize marketing budgets based on campaign performance.
- Work with Graphic Designers and Content Writers for ad creatives and campaign messaging.
- Generate qualified leads for TechOwl's cybersecurity products and services.

Required Skills:

- Google Ads
- LinkedIn Ads / Campaign Manager
- Google Analytics (GA4)
- Google Search Console
- Google Tag Manager
- SEMrush / Ahrefs or similar SEO tools
- Keyword research and competitor analysis
- Technical SEO
- Link building
- Conversion tracking and analytics
- Landing page optimization
- B2B lead-generation campaigns
- Robust analytical and reporting skills

Preferred: Experience in B2B SaaS, cybersecurity, IT services, or technology marketing.

📌 SEO Specialist (Ahmedabad)
🏢 Techowl Infosec
📍 Ahmedabad