Zee Entertainment Enterprises Limited - Digital - OTT - Zee5 - AVOD Hyderabad Overview - The candidate should have strong understanding of consumer marketing and will be responsible for deploying the product s message through effective use of creative communication strategies and mass advertising plans TV Print Digital Mobile Social and OOH You will drive brand awareness engagement and demand for the app brand and content The position will work closely with the DIRT Creative Social media PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels A strong marketer who has experience in online and offline channels has hands on experience in collaborating with internal stakeholders developing insightful creative briefs and executing multi-channel ad campaigns Responsibilities Drive mass marketing creative for key content launches across TV print radio OOH across India Passionate about content marketing and innovative in approach Ability to objectively manage content portfolio from a P L and ROI stand point Work cross-functionally with leadership to guide and support the development of Mass advertising plans to support content launches and achieve business goals Work closely with the content research team and local business leaders to create the strategy for viewers and collaborate with business leaders to translate findings into Mass marketing plans and programs Cross functionally adept within the organization and the marketing team to liaise with Business Retail Media and Finance teams to develop the annual advertising budgets and plans Develop compelling relevant strategic input docs and creative PR social media briefs and alliances Define and operate within ad production and media budgets needed to support offline and online Mass advertising plans Manage the production process of advertising creative through both internal and external agencies External Skills And Expertise Experience Skills 5 years experience in Entertainment content marketing VOD OTT preferred Working with talent agencies studios and creative rights holders is a big plus Demonstrate extensive experience in ad campaign development managing ad projects with multiple stakeholders and show proven Qualifications Excellent written and verbal communication skills Strong creative intuition and demonstrated creative success at scale Robust data bend of mind and ability to deep dive into customer data for actionable customer insights Location - Hyderabad Bangalore Skills extracted from A PAdAdvertisingAlliancesAwarenessBrand AwarenessBriefsBudgetsBusinessCampaignCampaign DevelopmentCampaignsChannelCommunicationCommunication SkillsConsumer MarketingContent MarketingCreativeCreative BriefsCustomer 42 More Internal Description Overview - The candidate should have strong understanding of consumer marketing and will be responsible for deploying the product s message through effective use of creative communication strategies and mass advertising plans TV Print Digital Mobile Social and OOH You will drive brand awareness engagement and demand for the app brand and content The position will work closely with the DIRT Creative Social media PR POCs and ensure optimization of brand and product messaging and spend across all marketing channels A strong marketer who has experience in online and offline channels has hands on experience in collaborating with internal stakeholders developing insightful creative briefs and executing multi-channel ad campaigns Responsibilities Drive mass marketing creative for key content launches across TV print radio OOH across India Passionate about content marketing and innovative in approach Ability to objectively manage content portfolio from a P L and ROI stand point Work cross-functionally with leadership to guide and support the development of Mass advertising plans to support content launches and achieve business goals Work closely with the content research team and local business leaders to create the strategy for viewers and collaborate with business leaders to translate findings into Mass marketing plans and programs Cross functionally adept within the organization and the marketing team to liaise with Business Retail Media and Finance teams to develop the annual advertising budgets and plans Develop compelling relevant strategic input docs and creative PR social media briefs and alliances Define and operate within ad production and media budgets needed to support offline and online Mass advertising plans Manage the production process of advertising creative through both internal and external agencies Internal Skills And Expertise Job Requirement Experience Skills 5 years experience in Entertainment content marketing VOD OTT preferred Working with talent agencies studios and creative rights holders is a big plus Demonstrate extensive experience in ad campaign development managing ad projects with multiple stakeholders and show proven Qualifications Excellent written and verbal communication skills Solid creative intuition and demonstrated creative success at scale Strong data bend of mind and ability to deep dive into customer data for actionable customer insights

📌 Manager - Marketing (kannada) (Telangana)
🏢 Zee Entertainment Enterprises
📍 Telangana