Location Mohali On-site Department Marketing Communications Employment Type Full-Time Experience Required 7 Years Reports To Head of Marketing Company Overview At XtecGlobal we deliver transformative digital solutions through innovative web development performance marketing and business automation As we scale our presence across industries we are looking for a highly motivated and creative Social Media Manager to join our marketing team and take full ownership of our digital voice across platforms Position Summary The Social Media Manager will be responsible for developing and executing the company s social media strategy overseeing content creation community management influencer collaborations and analytics This role demands both creative flair and strategic acumen with the ability to translate business goals into impactful social campaigns You ll be managing brand storytelling while also driving measurable engagement growth and conversions Key Responsibilities Content Strategy Creation Develop and implement a robust multi-platform social media strategy aligned with marketing and business objectives Plan and manage a content calendar that spans organic and campaign-specific posts stories reels videos carousels etc Collaborate with content writers designers and video editors to produce engaging platform-specific content Ensure all creatives adhere to brand guidelines tone of voice and storytelling standards Community Management Own and manage all interactions across social platforms Instagram LinkedIn Facebook Twitter X YouTube TikTok and more as per requirement Actively engage with users respond to comments and DMs and build meaningful connections Monitor brand sentiment and manage real-time engagement during live events campaigns or launches Campaign Execution Plan and execute integrated campaigns including product launches events and promotions Collaborate with paid media teams to ensure synergy between organic and paid social efforts Partner with influencers content creators and ambassadors to amplify reach and brand credibility Performance Analysis Reporting Track key performance indicators KPIs such as engagement reach followers traffic and conversions Use analytics tools like Meta Business Suite Google Analytics Sprout Social or similar to generate weekly monthly reports Derive actionable insights and iterate strategies based on performance trends and audience behavior Trend Spotting Innovation Stay updated on platform algorithm changes emerging trends and new content formats Introduce fresh content ideas and experiment with new platforms and tools Lead innovation in storytelling through reels lives user-generated content and interactive formats Cross-Functional Collaboration Work closely with the design SEO product and performance marketing teams to ensure alignment across all digital touchpoints Provide creative briefs to internal or external teams and manage deadlines effectively Participate in brainstorming sessions and contribute ideas across broader marketing campaigns Candidate Profile We re looking for someone who Talks walks and breathes content Sees problems as creative opportunities Questions the obvious and explores the unexpected Lives at the intersection of culture curiosity and content Is not a Marvel superhero but might as well be one on the internet Required Qualifications Bachelor s degree in Marketing Mass Communication Digital Media or a related field 6 years of experience in social media marketing preferably in digital travel lifestyle or e-commerce domains Proven experience creating managing and scaling campaigns on Instagram Facebook LinkedIn Twitter X YouTube and TikTok Proficient in social media tools Buffer Later Sprout Social Hootsuite Meta Suite etc Robust copywriting and visual storytelling skills Basic understanding of SEO Google Analytics and marketing funnels Strong interpersonal and project management skills Fluency in English regional language skills optional but a plus Preferred Qualifications Experience working in or with influencer marketing and the creator economy Paid campaign experience across Meta Ads LinkedIn Ads and or TikTok Ads Proficiency with Canva Adobe Suite Photoshop Premiere Pro Illustrator or other content creation tools Prior exposure to audience segmentation and customer cohort targeting Video editing and live streaming experience is a bonus What We Offer Competitive salary and performance-based incentives Fast-paced collaborative work culture with creative freedom Opportunity to grow into a strategic leadership role Learning development support Exposure to multi-industry digital campaigns and brand strategy Application Instructions Interested candidates can send their updated resume portfolio links or social accounts managed and 2-3 case studies or campaign summaries to hr xtecglobal com Subject Line Application - Social Media Manager - Your Full Name Job Type Full time Pay 40 000 00 - 60 000 00 per month Work Location In person

📌 Social Media Manager (Punjab)
🏢 Xtecglobal
📍 Punjab