Summary The Insights and Decision Science IDS team is dedicated to enabling improved decision-making at Novartis by leveraging data and advanced analytics capabilities to generate actionable insights that drive business growth Collaborate closely with the US teams bringing insights and challenging ideas to empower smarter data-driven decision-making This role is crucial in analysing actual and predictable interacting operational activities to support data-driven decision making The Lead for Digital Resource Optimization plays a crucial role in analysing both actual and anticipated operational activities within the business to derive quantitative outcomes This position establishes a rational foundation for decision-making by applying scientific and economic disciplines and techniques With expertise in developing analytical models and measurement techniques the Lead utilizes a range of methodologies including mathematics statistical methods engineering methods and operational mathematics techniques such as linear programming and causal analytics By leveraging diverse datasets and advanced statistical techniques the Lead - Digital Resource Optimization drives strategic thought and effective decision-making combining data analytics with business functions to uncover valuable insights that clarify both the what data and the why business behind business decisions Acting as a strategic partner the Lead employs modern market research strategies and methods to address the needs of key stakeholders ensuring that informed strategies can be developed and implemented in alignment with the organization s strategic objectives About the Role Associate Director - Digital Resource Optimization Location - Hyderabad LI Hybrid Major Responsibilities Shape and execute Digital Resource Allocation and Optimization capabilities Provide strategic data management support across Data Enablement MarTech Product Management and N2 Data Analytics Define a customer-centric vision and priorities for the functional team focusing on statistical modelling machine learning and scalable data science solutions Proactively deliver analytical and statistical solutions to business problems enabling better decision-making through predictive modelling simulation and experimentation Develop advanced data science products leveraging internal and external datasets to generate market and customer insights Evaluate current data sources for targeting and innovation opportunities Design and validate advanced statistical models e g Bayesian regression survival analysis optimization and embed them into decision-making processes Ensure compliance with internal and external guidelines Foster collaboration and design solutions with a strong customer-centric approach Minimum Requirements 10 years of experience in analytics decision science or related fields 8 years of experience in Digital Analytics Data Modelling Strategic Planning or related roles preferably in the pharmaceutical or healthcare sector Deep knowledge of digital media buying ecosystem across programmatic search and social Hands-on expertise in web analytics and A B testing Google Adobe etc Strong technical skills SQL Python and data wrangling exposure to Spark R Databricks a plus Ability to translate complex data into actionable insights with strong problem-solving skills Strong business acumen and understanding of pharmaceutical industry dynamics Proven experience managing multiple projects and stakeholder relationships including senior leadership Excellent verbal and written communication skills to present data-driven solutions persuasively Experience in leading cross-functional teams and driving strategic initiatives Familiarity with data visualization and BI tools Power BI Looker Studio Advanced Excel PowerPoint Ability to balance operational execution with strategic thinking Experience in customer engagement digital marketing and campaign optimization Proficiency in primary and secondary research methodologies insights generation and hypothesis-driven analytics Agility and adaptability in a fast-paced dynamic business environment Knowledge of ETL tools Alteryx Knime DataIKU preferred Why Novartis Our purpose is to reimagine medicine to improve and extend people s lives and our vision is to become the most valued and trusted medicines company in the world How can we achieve this With our people It is our associates that drive us each day to reach our ambitions Be a part of this mission and join us Learn more here https www novartis com about strategy people-and-culture You ll receive You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook https www novartis com careers benefits-rewards Commitment to Diversity and Inclusion Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve Join our Novartis Network If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here https talentnetwork novartis com network Why Novartis Helping people with disease and their families takes more than innovative science It takes a community of smart passionate people like you Collaborating supporting and inspiring each other Combining to achieve breakthroughs that change patients lives Ready to create a brighter future together https www novartis com about strategy people-and-culture Join our Novartis Network Not the right Novartis role for you Sign up to our talent community to stay connected and learn about suitable career opportunities as soon as they come up https talentnetwork novartis com network Benefits and Rewards Read our handbook to learn about all the ways we ll help you thrive personally and professionally https www novartis com careers benefits-rewards Division US Business Unit General Management Location India Site Hyderabad Office Company Legal Entity IN10 FCRS IN010 Novartis Healthcare Private Limited Functional Area Marketing Job Type Full time Employment Type Regular Shift Work No Accessibility and accommodation Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities If because of a medical condition or disability you need a reasonable accommodation for any part of the recruitment process or in order to perform the essential functions of a position please send an e-mail to email protected and let us know the nature of your request and your contact information Please include the job requisition number in your message Novartis is committed to building an outstanding inclusive work environment and diverse teams representative of the patients and communities we serve

📌 Associate Director - Digital Resource Optimization (Telangana)
🏢 Novartis
📍 Telangana