Job Summary The Digital Marketing Manager will lead all digital initiatives to promote the hotel resort s brand increase direct bookings manage online presence and optimize digital channels to enhance guest engagement This role requires a deep understanding of digital tools hospitality trends and customer behavior in the travel and leisure sector Key Responsibilities Develop and implement digital marketing strategies to drive online traffic direct bookings and brand awareness Manage the hotel resort website ensuring content is up-to-date SEO-optimized and conversion-friendly Plan and execute paid campaigns across Google Ads Facebook Instagram YouTube and display networks Optimize performance on Online Travel Agencies OTAs and ensure rate parity and content consistency Manage social media channels with regular engaging and brand-aligned content Monitor and respond to reviews on TripAdvisor Google Booking com and other platforms to maintain reputation Coordinate email marketing campaigns and guest loyalty promotions Track analyze and report campaign and website performance using Google Analytics and other tools Collaborate with the Revenue and Sales teams to align digital efforts with occupancy and revenue goals Manage digital advertising budgets effectively with a focus on ROI and direct booking share Work with photographers videographers designers and agencies for digital creatives and campaigns Qualifications Skills Bachelor s degree in Marketing Digital Media Hospitality or a related field 4 years of digital marketing experience preferably in the hotel resort or hospitality industry Strong knowledge of SEO SEM Google Ads Meta Ads Manager and Google Analytics Hands-on experience with hospitality booking engines channel managers and OTA extranets Proficient in social media marketing influencer collaborations and brand storytelling Robust content writing and visual content skills preferred Knowledge of email platforms Mailchimp HubSpot etc and CRM systems Excellent communication and project management skills Ability to work under pressure and manage multiple campaigns simultaneously Preferred Experience Certifications Experience with hotel digital systems e g SynXis SiteMinder TravelClick or similar Google Ads and Analytics Certified Familiarity with hotel metasearch platforms e g Google Hotel Ads Trivago Kayak Experience with luxury lifestyle hotel marketing is a plus Job Type Full-time Pay 35 000 00 - 45 000 00 per month Benefits Food provided Work Location In person