Responsibilities Key Deliverables As an Area Sales Manager at Mahindra Mahindra Ltd you will spearhead retail sales efforts encompassing the entire E-T-B-R cycle Enquiry Test Drive Booking Retail You will strategically plan and execute marketing activations aimed at generating high-quality enquiries from diverse channels ensuring the test drive process delivers an exceptional experience while maximizing quantity and conversion outcomes You will oversee the accuracy and authenticity of booking and DMS Dealer Management System data guaranteeing reliable sales metrics and inventory tracking Achieving retail sales targets is fundamental alongside optimizing the Vehicle Delivery Note VDN to retail ratio and continuously enhancing conversion ratios through refined process improvements Effective manpower productivity is a key focus you will identify team training needs coordinate impactful training programs and drive motivation through tailored rewards and incentives to foster retention and performance excellence Ensuring adherence to the established sales story and methodology across all customer interactions is imperative In the digital transformation space you will champion the adoption of innovative digital tools such as Test Drive Anytime Anywhere TDAA Personal Voice Assistant PVA Bring Showroom Home BSH Virtual Reality VR technologies and tablet usage by sales teams driving superior customer engagement and boosting conversion rates You will also guarantee adequate staffing and quality of Digital Engagement Managers to support these initiatives Inventory management and financial stewardship are critical responsibilities include managing dealer working capital turnover effectively reducing dealer market outstanding balances liquidating aging stock and forecasting sales and inventory needs for the upcoming months Collaborating with cross-functional teams you will regularly analyze data trends to inform strategy and maintain optimal stock levels Overall you will drive business growth within the West Bengal Sikkim region by delivering superior sales performance fostering a high-energy sales culture and cultivating strong relationships with dealers and customers Preferred Industries Consumer FMCG FoodAutomotive IndustryEducation Qualification The ideal candidate will possess an MBA or a Post Graduate Diploma in Management from a recognized institution reflecting a strong foundational understanding of business principles marketing and strategic management in competitive environments Preference will be given to individuals with formal education complemented by specialized courses or certifications related to sales management automotive marketing or digital sales technologies Additional training or certification in leadership project management or data analytics would be considered advantageous given the role s focus on data-driven decision making team leadership and process optimization Continuous learning and professional development are encouraged to stay abreast of evolving industry trends and digital tools that enhance customer engagement and sales effectiveness General Experience Candidates should bring 3 to 8 years of progressive professional experience predominantly within core automotive sales or related segments such as Fast-Moving Consumer Goods FMCG Experience in managing multi-channel sales operations dealership networks or retail environments where customer engagement and conversion are paramount will provide a strong foundation for success in this role Demonstrated success in meeting or exceeding sales targets implementing process improvements and leading teams in fast-paced performance-driven environments is essential Experience in handling digital sales tools customer relationship management CRM systems and dealer management software will support productive daily operations and strategic initiatives Exposure to financial management concepts such as working capital rotation stock ageing and sales forecasting will further enhance the candidate s ability to deliver results within the automotive division Critical Experience The critical experience required for this role includes a robust track record of managing automotive retail sales operations ideally in a leadership capacity overseeing multiple locations or regions Proven expertise in driving end-to-end sales funnels from enquiry generation and test drives to booking and retail conversions is essential to maximize market share and profitability Strong capabilities in deploying and leveraging digital sales enablement tools like Virtual Reality Personal Voice Assistants and mobile applications to enhance customer interaction will distinguish successful candidates You should possess deep experience in manpower planning training and motivation strategies to nurture high-performing sales teams aligned with company goals Familiarity with dealer relationship management especially around working capital optimization stock management and financial forecasting is crucial to maintain dealer satisfaction and operational efficiency Candidates must also demonstrate strategic foresight analytical skills and the agility to adapt tactics in dynamic market conditions Additionally a sound understanding of the automotive industry s competitive landscape regulatory environment and customer expectations will enable you to contribute insightfully to Mahindra Mahindra Ltd s continued growth and innovation System Generated Core Skills Credit Management Consumer Focus Manpower Management Dealer Relationship Management Manpower Planning Market Acumen Sales Planning Capability BuildingSystem Generated Secondary Skills Capability Building Change Management Consultative Selling Statutory Compliance Designing Customer Experience Financial Management Identifying Customer Needs Market Intelligence Order Management Performance Management Product Knowledge Application Product Knowledge - Hybrid Vehicle Territory Coverage Optimization Working Capital Management Job Segment Automotive

📌 Area Sales Manager (West Bengal)
🏢 Mahindra & Mahindra
📍 West Bengal