About Us TrueDeal4U is a fast-growing travel solutions company delivering curated packages and seamless travel experiences for individuals and corporates Our mission is simple provide the best travel deals with complete trust and transparency We are looking for a Performance Marketing Specialist who can own and scale our lead generation engine The ultimate goal drive quality leads from our website truedeal4u com that convert into sales Key Responsibilities Plan execute and optimize paid marketing campaigns across Google Ads Meta Ads LinkedIn and other digital channels Drive high-quality lead generation specifically through website campaigns forms landing pages CTAs Continuously analyze performance data and optimize campaigns for Cost per Lead CPL and Conversion Rate CVR Collaborate with design and content teams to create compelling ad creatives landing pages and lead magnets Conduct A B testing on ad copies creatives and targeting to improve lead quality Implement and track campaigns using Google Analytics GTM Facebook Pixel and CRM integrations Prepare weekly and monthly reports on lead quality ROI and campaign performance Stay updated with the latest performance marketing trends and travel industry dynamics Key Requirements 2-4 years of proven experience in performance marketing paid media lead generation Strong knowledge of Google Ads Meta Ads Manager LinkedIn Ads and remarketing strategies Hands-on experience with lead generation funnels landing page optimization and conversion tracking Analytical mindset with proficiency in Google Analytics GTM and Excel Sheets Prior experience in travel e-commerce or service-based industries is a plus Strong communication skills and a results-driven mindset What We Offer Competitive salary performance-based incentives Opportunity to own and scale the digital marketing function for a growing travel brand A dynamic team workplace where new ideas are encouraged Exposure to international travel industry markets Job Type Full-time Pay 10 629 11 - 30 123 15 per month Benefits Work from home Work Location In person